Business World

American Standard partners with fashion designer Laurel

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AMERICAN Standard, the brand known for innovation in bathroom design and technology, partners with its esteemed equal, renowned fashion designer, and a brand in his own right, Rajo Laurel, in a collaborat­ion that brings forth an array of customer rewards uniquely pampering and meant to uplift one’s spirits with a lovely shower experience. The two well- loved brands let customers indulge in stylish showering with American Standard’s multi- tiered consumer promotion dubbed as “Showers of Happiness.” Every purchase of select American Standard shower systems from June 1 to July 31 entitles customer to premium items, which include a signature Rajo Laurel luxury towel and a Bath Essentials set (consisting of perfume, hand soap, body wash and lotion) personally created and curated by Rajo Laurel for American Standard.

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