Business World

Facebook hits 2 billion monthly active users

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SAN FRANCISCO — Facebook said Tuesday it now counts two billion active monthly users, as the social giant’s founder Mark Zuckerberg highlighte­d his new mission — not just connecting people, but helping them find common ground.

“As of this morning, the Facebook community is now officially 2 billion people!” Zuckerberg wrote in a post marking the milestone.

“We’re making progress connecting the world, and now let’s bring the world closer together,” he wrote. “It’s an honor to be on this journey with you.”

Facebook’s announceme­nt came as it works to redefine its purpose, led by Zuckerberg who traveled the US this year to better understand what people want out of the social network.

“We realize that we need to do more too,” the 33-year- old said in a recent interview with CNN Tech.

“It’s important to give people a voice, to get a diversity of opinions out there, but on top of that, you also need to do this work of building common ground so that way we can all move forward together.”

The firm’s new mission statement says it seeks “to give people the power to build community.”

Zuckerberg’s message was echoed by Naomi Gleit, a vicepresid­ent at the Internet giant, who credited the millions of small communitie­s emerging within Facebook for helping drive growth.

More than a billion people take part each month in Facebook “groups” — built around everything from sporting interests to humanitari­an projects, she said in an online post on Tuesday.

For Gartner analyst Brian Blau, Facebook appears to be striving to become “more of a community company than a technology company.”

He noted that Facebook’s role in last year’s contentiou­s US election — during which social networks were awash in misinforma­tion — may have been a motivating factor.

TV SHOWS

Founded in 2004, the social media behemoth hit the billion-user mark five years ago.

“These billion levels are significan­t milestones; and certainly it is a lot of people around the planet,” said Blau. “It goes to show the power of community, and how people are naturally drawn to each other.”

As it has grown, Facebook has updated features to fend off challenger­s such as Snapchat and adapt to trends such as the migration of news and streaming video online.

In the latest move to deepen its reach, it revealed Monday it is starting production on highqualit­y television series and gaming shows to be broadcast on its platform.

Working with a small group of partners, Facebook hopes to start putting out episodes of its forthcomin­g series by the end of the summer, Nick Grudin, the vice-president for media partnershi­ps, told AFP.

Facebook’s initiative follows similar moves by Netflix, Amazon and the online television platform Hulu — a joint venture by Disney, Comcast, 21st Century and Time Warner — who have thrown themselves into content production, as have YouTube and Apple, although on a more modest scale.

BATTLING HATE

Chief among the challenges it faces, Facebook is under pressure — along with other social media giants — to tackle the proliferat­ion of hate speech and extremist content, trolls and misinforma­tion, while safeguardi­ng freedom of speech.

Facebook, Microsoft, Twitter and YouTube announced Monday the launch of an anti-terror partnershi­p aimed at thwarting the spread of extremist content online.

Each of the technology giants has been working individual­ly to prevent its platforms or services from being used to spread extremist views.

The “Global Internet Forum to Counter Terrorism” intends to share engineerin­g, research and knowledge to “continue to make our hosted consumer services hostile to terrorists and violent extremists,” the companies said.

Facebook this month launched a series of counterter­rorism measures in the wake of attacks in Manchester and London. —

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