LG Electronics presents innovative, iconic products

CREATIVITY is truly one of mankind’s greatest gifts, as it has allowed us to imagine a better world and find ways to turn ideas into reality. In order to achieve game-changing results, however, this quality has to be wielded with an innovative spirit to truly drive the world into a bright future. Creativity helps the mind hatch daring new ideas, but it is innovation that brings about exciting change.

It is this combination of imagination and innovation that drives LG Electronics, a global tech leader, to develop products that provide out-of-the-box solutions to everyday problems. By fusing insightful consumer research with aesthetically pleasing design, LG is able to create iconic products that help shape millions of homes and lives for the better.

“LG Electronics’ belief in ‘innovation for a better life’ is rooted in a deep understanding of what really makes life easier and simpler for our consumers,” said LG Philippines managing director Inkwun Heo. “By succeeding in this goal, we hope to create opportunities for meaningful experiences right in the home.”

For the longest time, appliances have been confined to the “generally unattractive” category of objects. They are often created out of the limiting belief that home appliances should only be appreciated through the function they serve and not through their aesthetic appeal.

Take the refrigerator: this is an appliance that remained virtually unchanged in form over the decades since its invention.

LG Electronics took into consideration the actual concerns of real users — like food waste and the desire to prolong the life of fresh produce — in designing a new refrigerator that can seamlessly blend aesthetically pleasing form with practical function. The result is the LG InstaView Door-in-Door refrigerator, a Red Dot Design Awardwinning innovation that delivers solutions right where they are needed.

LG designed the LG Loudr speaker range to deliver incredible sound quality and an overall unforgettable experience best shared with others. These speakers can easily fill a whole room with crystal- clear audio and also allow users to creatively express themselves through music.