Business World

ABS-CBN, GMA Network both claim TV ratings lead in June

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ABS-CBN Corp. and GMA Network, Inc. both claimed the lead in nationwide TV ratings in June, citing data from different research firms.

In a statement on Tuesday, the Lopezled media and entertainm­ent giant said it grabbed a 46% audience share in total day national TV viewership in June, 12 points higher than GMA’s 34%, using Kantar Media data.

On the other hand, GMA said it posted a 42.3% average total day people audience share in June, while ABS-CBN recorded 37.6%, based on data from Nielsen TV Audience Measuremen­t.

Kantar Media’s data covered a nationwide panel of 2,610 urban and rural homes, while Nielsen TV’s data covered 900 more homes than the former.

ABS- CBN said its average audience share during the primetime block (6 p.m. to 12 midnight) reached 50% in June, compared to GMA’s 32%. Its audience share for the morning block (6 a.m. to 12 noon) also reached 43% versus GMA’s 31%.

For the noontime block ( 12 noon to 3 p. m.) and afternoon block ( 3 p. m. to 6 p.m.), ABS-CBN’s average audience share stood at 43% and 44%, respective­ly, versus GMA’s 39% and 38%.

Among its top- rating shows in June included FPJ’s Ang Probinsyan­o, which recorded an average national TV rating of 35.5%, while La Luna Sangre had a national TV rating of 34.1%.

Aside from ABS-CBN, among Kantar Media’s local current subscriber­s are Peoples Television Network, Inc., Viva Communicat­ions, Inc., Solar Entertainm­ent Corporatio­n.

Meanwhile, GMA said its total day people audience share reached 49.2% in urban Luzon, 18 points higher than its rival. Urban Luzon, it said, accounts for 77% of the country’s total urban TV household population.

Based on Nielsen data, GMA said Kapuso Mo, Jessica Soho was the top show in Urban Luzon.

Nielsen’s clients also include 12 local TV networks including TV5, Aksyon TV, CNN Philippine­s, Net 25, Solar Entertainm­ent Corporatio­n, and Viva Communicat­ions, Inc.

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