Rico’s Lechon Stevie Awards pushes to strengthen campaign

Michael ‘Pops’ Bacatan (Marketing Officer), Jeff Walther H. Oyas (Sales and Marketing Manager), Enrico ‘Rico’ Dionson (CEO) & Gil ‘Bong’ Abela Jr. (Senior Consultant) during the Stevie’s Awarding Night.

Rico’s Lechon founder and chief executive officer Enrico Dionson and sales and marketing head Jeff Walther Oyas flew to Japan to personally receive their Silver award for Asia-Pacific Stevies’ Innovation in Media Relations for their nationwide campaign #DaBestGyud in Tokyo, Japan. It is the only Cebuano brand that got awarded for this year’s Stevie Awards and the only Filipino awardee in this category.

The #DaBestGyud marketing campaign, which kick started in last year, led to the company’s expansion with two additional branches built in two key areas in Cebu— Mactan and Escario. The award- winning campaign not only contributed to the increased demand of their specialty lechon but it also helped widen their reach, boosting the company’s presence not only in Cebu but in Manila as well.

Rico’s Lechon eyes to strengthen its marketing campaign and broaden the scope of services offered as it commits to take on the challenges and responsibilities of being Silver Awardee Asia- Pacific Stevies’ Innovation in Media Relations. This means more campaigns will be set in place in the future to better position the brand and broaden the scope of services offered. The company is looking for the next best location to open another branch of their restaurant, most likely in the southern part of Cebu City.

Stevie Awards are conferred in seven programs: the Asia- Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, and The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.

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