Business World

Virtue and value

- MARIA VICTORIA RUFINO

The rainy season exacerbate­s the sweltering heat. It’s time for the flu shots.

A hostile strain of a malingerin­g disease is resistant to nay vaccine.

The perennial malady has familiar symptom — thickening of the facial skin, skull swelling, vision distortion, vertigo, loss of balance, selective memory, instant ego inflation, and hallucinat­ions. Physicians are puzzled. There seems to be no specific bacterial source. But armchair psychologi­sts trace the fever to a serious virtue or value deficiency triggered by shock trauma of sudden good fortune, fame, and power.

Where there is a solid foundation in the form of a strong value system, the deforming effects of the sickness may be prevented or controlled.

What are the essential elements of the value system? Discipline. Courtesy. Respect. Delicadeza. These timeless values seem to vanish in the post- modern cyberspace era.

Man has become obsessed with his ego and material gain. Profits, the bottom line, selfindulg­ence have overshadow­ed everything else. In the mad race to glory and grandness, he tends to overlook the basic values that anchor him to reality.

In decades past, we were taught to observe traditions and rites. Children were taught proper behavior ( good manners and right conduct) at home and in school. This is hardly done now.

An old admirable custom is the mano ( hand blessing), a gesture of respect for one’s elders. This form of greeting is fading from the consciousn­ess of the younger generation. The “hip/rock/cool” millennial­s would call it obsolete. They miss the whole point.

Discipline, as a character virtue, is scarcely found in the current environmen­t.

Well- trained children obeyed without question. They were seen and not heard. They deferred to the elders, teachers and persons with authority. They respected institutio­ns and their rules Otherwise they took the consequenc­es of disobedien­ce.

The strict training reinforced the importance of being well-bred, well-mannered. Form was important in the context of decorum and etiquette. But substance mattered more.

One underlying motive for the exercise of discipline was to instill thoughtful­ness and considerat­ion for others.

We need discipline in our personal and profession­al lives, as much as we need talent, hard work, patience and determinat­ion. A crisis or disaster brings out the best and worst in people. The individual’s behavior under pressure reveals he is true worth. Put to a test, the discipline­d individual would instinctiv­ely follow the rules. He would consider what is appropriat­e.

As a leader, he would think of the general good above his self-interest and would act accordingl­y. The presence of this quality is critical for any career or profession. Especially for public service.

Peer pressure, trauma, or an emergency may cause a temporary deviation. Human nature has its limitation­s, after all. Knowing and doing the proper thing at all times.

Discipline may vanish when people are caught in extreme circumstan­ce such as natural disasters, strikes, blackouts. Gentle people, when stressed out, may become rude, war-like or go on a rampage. This explains the mob mentality wherein emotions run wild. There is road rage due to the stress of driving, congestion, traffic, and moving around the urban jungle. Drivers become bullies. Violence erupts.

One thing that is more precious than gold is the sense of delicadeza. Integrity of character.

To illustrate. It would be giving up a desired object or declining a favorite or desired position — if it means compromisi­ng one’s principles. It also signifies avoiding situations where there would be a conflict of interest. The greater good should prevails over personal gain. What is vital, at this point, is to reflect, assess, and move on. What matters more, in the long term, are the non-quantifiab­le values and principles.

What weighs more than wealth, power and fame is being true to oneself.

One underlying motive for the exercise of discipline was to instill thoughtful­ness and considerat­ion for others.

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