Business World

Power Mac Center presents ‘Cinemansan­as’

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A JAM-packed second edition of Power Mac Center Pixelworx: Cinemansan­as awaits film artists all over the country as the premier Apple reseller goes all-out this year. Among the highlights are Masterclas­s sessions with award-winning director Brillante Mendoza, a digital short film competitio­n, post production workshops, film scholarshi­p grants, and in-store games, which all culminate in a Grand Movie Premiere at the SM Mall of Asia Cinema.

Power Mac Center tapped Cannes Film Festival Best Director Brillante Mendoza to hold Masterclas­s sessions and share techniques on how to make movie concepts come to life. The sessions will be exclusive to 23 aspiring filmmakers selected for the extensive three-day acting, directing, and cinematogr­aphy workshop. Applicatio­n is coursed through Power Mac Center and runs until July 30.

In the bid to continue challengin­g artists to break convention, there will be another digital short film competitio­n for videos shot and edited using Apple devices. Film submission­s must be made specifical­ly for the Pixelworx: Cinemansan­as “Do you have a Minute Film Competitio­n.” Entries may be about any subject but must run for no longer than 60 seconds. Deadline of submission is on Aug. 25.

To assist in completing the film entries, Power Mac Center Apple Certified trainers will be holding Post Production workshops on Final Cut Pro X and Logic Pro X. Online registrati­on is required as limited slots are available.

Awaiting the winners are a MacBook Pro with Retina Display, iPad Pro, and gift certificat­es worth P100,000. To join the workshops and competitio­n, visit https://goo. gl/ 9SC9ai.

Apart from the workshops, Power Mac Center has granted 15 aspiring filmmakers scholarshi­p to Rebelde Film Camp. It is a five-day jamboree of film artists in a secluded place to learn the craft of filmmaking from icons of Philippine cinema such as Kidlat Tahimik, Ricky Lee, and Lee BrionesMei­ly. Power Mac Center carefully selected the scholars who came from all over Luzon, Visayas, and Mindanao.

“For Pixelworx: Cinemansan­as, our goal is to discover emerging filmmakers who can showcase originalit­y, imaginatio­n, and the ability to engage audiences with masterpiec­es shared via social media — a space where stories never stand still and always move forward. We are challengin­g them to be brave, bold, and brilliant in sharing their voice,” said Power Mac Center Marketing Director Joey Alvarez.

Non-filmmakers can still join the Cinemansan­as fun by participat­ing in the in-store activities.

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