Business World

Jewelry for the tough cookie

- JLG

THE INDEPENDEN­CE of the modern woman is at the heart of Tiffany & Co.’s new collection, called Hardwear.

Men can join in the fun too, as the pieces, ranging from necklaces, pendants, earrings, bracelets, and rings are inspired by a unisex bracelet from 1971.

When we say that the collection implies independen­ce, it’s because the designs are based off of balls and chains. A release says that the designs “capture the industrial­ism of the city.” We see the bleak implicatio­ns of this statement in the ball and chain — but then, the collection, described as “elegantly subversive” on its web site, was modeled via a campaign launched at the last Superbowl, starring performing artist Lady Gaga, who could be described as “elegantly subversive” as well.

While the ball and chain around a person’s neck may imply imprisonme­nt and being trapped, wearing them while moving freely may imply a sort of breaking away, and practicing a certain freedom while wearing a reminder of the confinemen­t. But we’re getting too serious here.

In any case, the pieces are crafted in either sterling steel and 18k gold. Stunning pieces include finely crafted ball- shaped drop earring suspended along chains, and necklaces with thick aggressive chains supporting a ball and a lock. A bracelet with a ball calls to mind handcuffs or manacles — the collection isn’t for the mild, meekmanner­ed girl, but a strong woman who may have gone through something, and seeks to assert herself or make a statement.

The collection, available in Rustan’s Makati and Rustan’s Shangri-La only, was launched on July 13 at BGC.

Meanwhile, Tiffany & Co. recently named as its CEO Alessandro Bogliolo, a former Bulgari Senior Executive and Diesel’s current CEO. According to a release found in its web site, Mr. Bogliolo said, “I am honored and excited by the opportunit­y to lead this remarkable company.

“Tiffany, with its legendary history, has always represente­d luxury, style, and an extraordin­ary standard of quality and excellence, and I look forward to working with the Board and the rest of the Tiffany team to build on this foundation.”

The announceme­nt was made on July 13. —

 ??  ??

Newspapers in English

Newspapers from Philippines