Franchise Asia Philippines 2017 International Conference opens today

“In today’s world where many brands disrupt while others fade, companies need to continue to innovate in order to survive, especially [now that] we are inching towards a more integrated regional economy.”

OVER 1000 individuals will converge today at the SMX Convention Center for the Franchise Asia Philippines 2017, the Asia’s biggest 4-in-1 franchise show.

Co-presented by PLDT SME Nation and BPI Family Ka-Negosyo, Franchise Asia Philippines 2017 will be celebrated with the theme “Innovate and Replicate: ASEAN Rising” which will highlight various innovation concepts and strategies that will raise the global competitiveness of the Philippine franchise sector and help it take advantage of the opportunities opening in the ASEAN Economic Community.

The two-day conference features over 50 experts who will discuss innovative strategies for growth and overcoming challenges in business expansion. Opening the conference super sessions are Presidential Adviser for Entrepreneurship Joey Concepcion who will discuss “Replicating Prosperity across ASEAN” for July 19, and Sen. Juan Miguel Zubiri who will talk on “Ease of Doing Business in the Philippines” on July 20.

Speakers from MasterCard, Facebook, Lazada, Advocado, Grab Philippines, Jollibee Foods Corp., Ayala Land Inc., PLDT, and Institute of Certified Franchise Executive will tackle global trends, innovations, technology breakthroughs and strategies to raise the competitiveness of the business and franchise sector.

Meanwhile experts from Google, Canadian Executive Service Office, the Department of Trade and Industry, The Minor Food Group, and Association for Overseas Technical Cooperation and Partnerships, Japan and Singapore will tackle innovative strategies for expansion in the ASEAN and in the global arena.

Franchisors and franchisees will also discuss how they implement innovation and replicate success. Top executives from BreadTalk, The Coffee Club, Naah!im Bakery, and franchisees of 7-Eleven, Bench, McDonald and Potato Corner will share their innovative strategies for growth.

Celebrity business owners Miriam Quiambao and Anthony Taberna will also take the participants to their journey towards entrepreneurship as they share how their business started, overcame challenges and what inspired them.

The conference will also feature a special session on the NxtGen in Franchising Competition that seeks to promote franchising as a tool to accelerate business growth and recognize the concepts that can scale up through franchising. Breakout sessions and business solution roundtable discussions will feature specific tracks that aids business improvement.

“In today’s world where many brands disrupt while others fade, companies need to continue to innovate in order to survive, especially [now that] we are inching towards a more integrated regional economy,” said PFA President Alan Escalona.

“With the theme Innovate and Replicate: ASEAN Rising, Franchise Asia Philippines 2017 will offer various innovation solutions and strategies for growth for Philippine businesses in general, especially MSMEs,” said Sherill Quintana, Franchise Asia overall chairperson. “Our thrust this year is to raise the global competitiveness of Philippine franchising, in particular, and Philippine businesses, in general, by promoting innovative thinking and strategies. We are doing this in light of the ASEAN economic integration and the various opportunities the regional economy is offering.”

Also aiming to position franchising as a catalyst for regional economic integration as shown by the growing number of ASEAN franchises crossing borders, Franchise Asia will showcase 500 brands at the expo on July 21 to 23.

“Franchise Asia Philippines is part of our commitment to promote franchising as a tool for economic development and nation-building through enterprise development and employment generation. And with that, we continue to raise the competitiveness of the Philippine franchise sector as we position the country to be the Franchise Hub of Asia,” added Mr. Escalona.

Franchise Asia Philippines 2017 is organized in partnership with Go Negosyo, the DTI, the Philippine Chamber of Commerce and Industry, the Philippine Retailers Association, the Embassy of Indonesia, Hong Kong Trade Development Council, Taiwan External Trade Development Council, Franchising and Licensing Association (Singapore), the World Franchise Council and the Asia Pacific Franchise Confederation.

For inquiries about Franchise Asia Philippines, visit www. franchiseasiaph.com.