Business World

Why you should replace your PC screen with an AR headset

- By Selina Wang Bloomberg

IMAGINE an office without computer monitors, cubicles or chairs. Everyone is wearing headsets that project their work in the form of 3-D holograms.

Meta, an augmented reality start- up, is making that reality. Starting a few months ago, the company started ripping out everyone’s monitors and replacing them with AR headsets. To stand a chance against its deeper-pocketed rivals like Apple and Microsoft (who are making competing devices), Meta needs to improve and find use-cases for the technology faster than anyone else.

I made the trek to Meta’s California offices from New York to try the technology myself. I was sitting in the office of Ryan Pamplin, Meta’s head evangelist. His office was bare — just a white desk with a headset sitting on it. I put the device on and suddenly I saw photos of him and his girlfriend plastered everywhere. There was also a bust of Steve Jobs and a mini Tesla model “sitting” on Pamplin’s desk.

Meta’s version of desktop icons is a holographi­c shelf holding a bunch of spheres. Each of the objects represents a different applicatio­n. I grabbed the Web browser. With my hands, I pulled the Web page to be twice as large as my regular desktop. I read some Bloomberg News articles and watched a short video. I picked up a 3-D model of a human eyeball. I made it as large as my head, and stared at the veins. I examined a model of the human body, standing up to see the whole thing since it was so large.

The experience wasn’t perfect. I didn’t like the way the headset felt on my head and I had some trouble grabbing the holographi­c objects. But the experience was so immersive that I was disoriente­d when the headset came off. The colors vanished and the world looked small.

AUGMENTED VS VIRTUAL REALITY

In the US, augmented reality is seeing strong gains among Americans thanks to social networks like Snapchat, Instagram and Facebook, a market research firm said Monday.

A new report by eMarketer said some 40 million Americans will engage with augmented reality monthly in 2017, up 30% over last year.

Virtual reality is also growing, but at a slower pace, according to the researcher­s.

The report said growth in augmented reality is being fueled by Snapchat Lenses, Facebook Stories, and Instagram Stories, while virtual reality usage is driven by 360-degree videos on social networks.

Lenses is the system enabling users to add special effects to video messages sent over Snapchat.

Augmented reality gadgetry overlays holograms on the real world in view, while virtual reality devices such as those from Facebook- owned Oculus and Sony’s PlayStatio­n unit immerse users in fantasy worlds, often for gaming.

The research firm said that by 2019, the number of augmented reality users is expected to top 54.4 million, or nearly one in five Internet users.

Since that experience, I’ve become sensitive to how confining our devices are. We all spend hours a day with our eyes glued to our computer or phone screens. The moment a text comes up, we hunch over to respond. As much as I rely on my phone and laptop, I’m more than ready to give them up for a pair of glasses that would project anything I want into the space around me. It’s still a ways off, but how great would it be to have a movie theater- sized screen to take with me wherever I went? And never have to carry around a bulky laptop for work? Or rather than Skyping with a friend, have them appear as a hologram? — Bloomberg with a report from AFP

 ??  ?? THE META 2 AR headset allows users to run Windows applicatio­ns. Meta said in its company Web site that Mac support is planned for later this year, along with a steady stream of native holographi­c Meta apps in the months ahead.
THE META 2 AR headset allows users to run Windows applicatio­ns. Meta said in its company Web site that Mac support is planned for later this year, along with a steady stream of native holographi­c Meta apps in the months ahead.

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