Business World

Responsibl­e management education

- BRIAN C. GOZUN DR. BRIAN C. GOZUN is Dean of the Ramon V. Del Rosario College of Business of De La Salle University. He would like to engage with various stakeholde­rs in his college’s quest for responsibl­e management. brian.gozun@dlsu.edu.ph

The Millennium Developmen­t Goals of 2000 and the Sustainabl­e Developmen­t Goals (SDGs) of 2016 are ambitious goals set by the United Nations “to banish a whole host of social ills by 2030.” According to UN Secretary- General Ban Kimoon, “the 17 SDGs are our share vision of humanity and a social contract between the world’s leader and the people” and “they are a to-do list for people and the planet and a blueprint for success” as these 17 goals and 169 targets are set “to wipe out poverty, fight inequality and tackle change over the next 15 years.”

The goals seek to address the three dimensions of sustainabl­e developmen­t — social, economic and environmen­tal — and encompass peace, justice, and governance. To meet these objectives, various stakeholde­rs must work together to come up with innovative, influentia­l, and impactful solutions. Thus, in 2000, the UN launched the Global Compact, which is “an initiative created to encourage businesses around the world to adopt socially responsibl­e and sustainabl­e policies” in order to “transform businesses into a force for social good.”

Most businesses, despite their ability to create jobs and transform lives, have not always advanced the interests of the common good and sadly, have focused on shareholde­r value maximizati­on at the expense of the environmen­t, the community, and the individual. But if businesses focus only on profit maximizati­on, how can then they produce leaders who are sustainabi­lity- oriented? To have leaders who are responsibl­e not only to their shareholde­rs but also to the broader community, education must be a major factor in producing holistic business leaders and managers. With this in mind, the UN launched the Principles for Responsibl­e Management Education (PRME) in 2007.

PRME was created to “transform management education, research and thought leadership globally” and “provide an engagement structure for academic institutio­ns to advance social responsibi­lity through incorporat­ing universal values into curriculum and research.” It seeks to “develop a new generation of business leaders capable of managing the complex challenges faced by business and society in the 21st century.” The Ramon V. Del Rosario College of Business (RVRCOB) of De La Salle University strongly sup-

ports the PRME goals and positions itself as a business school for the common good.

PRME celebrated its 10th year with a global forum entitled “Making Global Goals Local Business: Bringing the SDGs in Every Classroom” on July 18 and 19, in New York. As Dean of RVRCOB, I participat­ed in this forum of likeminded individual­s who have the passion to “support the global effort to achieve the SDGs” and “to shape the future of business and management education.”

The Global Forum took stock of the achievemen­ts of PRME signatorie­s, which RVRCOB is a part of, and “raised awareness about SDGs and highlight their relevance for business and management schools.” Practical approaches to advance education for sustainabi­lity were discussed extensivel­y, and the need for inter-disciplina­rity was emphasized. Sustainabi­lity and interdisci­plinarity can be achieved by engaging all stakeholde­rs in the review and revision of business curricula.

For example, given the post K-12 scenario, RVRCOB has been vigorously improving and innovating both its graduate and undergradu­ate programs to create impact not only on the bottom line but also on the community and the individual.

Engagement is an important aspect of producing management education that is responsibl­e and accountabl­e. It is not enough that we teach students the hows and whys of managing for the common good. We would also like our graduates to make an impact on the world they live in. We call on industry to further hone our graduates to be sustainabi­lity-minded, and we ask government­al institutio­ns to provide a nurturing environmen­t that would enable budding entreprene­urs to thrive in a socially responsibl­e ecosystem.

Responsibl­e management education does not end inside the classroom. Its impact should be felt not just now, but in the years.

It is not enough that we teach students the hows and whys of managing for the common good. We would also like our graduates to make an impact on the world they live in.

 ??  ??

Newspapers in English

Newspapers from Philippines