RCBC unveils new corporate logo and tag line
TRUE TO its commitment of being a financial partner that keeps up with the ever- evolving needs of its customers, Rizal Commercial Banking Corp. (RCBC), one of the major universal banks in the country, unveiled its new corporate logo and tag line “We Believe In You.”
More than just a tag line that pledges faith and full support to customers, their dreams and their needs, “We Believe in You,” is a call to action for the bank’s employees to further strengthen their advantage of delivering excellent customer service. A recent study among banking clients in major urban communities has shown that, service excellence is RCBC’s differentiating advantage among other industry players.
As RCBC president and CEO Gil A. Buenaventura aptly put it, “We Believe in You” is a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams and turn them into reality — whether it’s traveling to a dream destination, venturing into a new business, or purchasing a new home or car.”
RCBC’s new look as seen on its simpler, younger, and more minimalist logo, expresses RCBC’s goal to con- tinue widening its reach and growing its customer base.
Ces Natividad, RCBC chief marketing officer, revealed that the new logo and corporate tag line reflect a direction that the bank is moving towards. “We want the public to see banking as something that is simple, current and relevant to their lives. Bank products and services must capture exactly what the customers need and that can only be achieved by knowing them better. Our efforts to understand our customers made us realize that today’s depositors want an approachable bank that not only responds to their needs but, more importantly, believes in the value of their dreams and aspirations,” she said.
Resonating RCBC’s vow to be the banking partner that truly believes in every Filipino’s dream, Ms. Natividad re- veals that RCBC’s expanded target market now includes the younger Filipino depositors who constitute a significant part of today’s local economy.
RCBC’s product portfolio offers a roster of products designed to allow customers to save and conveniently manage their finances. This includes RCBC’s Debit Cards, which depositors can avail of when they open an RCBC savings or checking account. There are also RCBC products which customers can manage online such as the Unit Investment Trust Fund (UITF)s and iSave, an automatic deduction from existing RCBC accounts, done every payroll, which helps depositors set aside money for future use. Completing the list is the unli 0% option of RCBC Bankard, which gives cardholders the flexibility to manage their expenses.