Business World

Taking pictures fashionabl­y

- By Joseph L. Garcia, Reporter

SWEET AND CHARMING, the actress Liza Soberano lends her face to a new line of cameras from Fujifilm. Thanks to their retro designs, they function almost as fashion accessorie­s for Ms. Soberano, and may similarly enhance other users’ outfits as well.

During a launch in SM Mall of Asia last week, Ms. Soberano, in a black shirt and a gray vest, gamely posed with photograph­ers as she took selfies with Fujifilm executives as well as other guests. Ms. Soberano took up in her hands a black and gray Fujifilm X-A3 camera, with a new touch screen operation and a newly developed 24.2 megapixel APS-C sensor. It also has a screen that flips to face users as they take selfies, to ensure that you will be able to see yourself look perfect.

Ms. Soberano also took photos with an Instax Mini 9, with the special feature which determine the best brightness for each photo — which it will also print. Coming in bright pastel colors, they looked cute in contrast to Ms. Soberano’s sober outfit. She also took photos with the SQ10, a hybrid camera with the features of a digital camera, with all the fun of printing an instant photograph.

Glenn Gatan, Senior Product Specialist for Fujifilm said that for enhancing (and taking photos of ) outfits, Ms. Soberano’s XA-3 does the trick. “The XA-3 is actually a mirrorless camera, so it’s smaller, it’s more compact than your DSL-R’s, so definitely it compliment­s

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 ??  ?? LIZA SOBERANO taking food photo using Fujifilm X-A3
LIZA SOBERANO taking food photo using Fujifilm X-A3

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