Business World

SieMatic marks 15th anniversar­y in the Philippine­s

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THIS YEAR, SieMatic, a premium kitchen cabinet brand from Germany, celebrates its 15th year anniversar­y in the Philippine­s. The brand is exclusivel­y distribute­d by Focus Global Inc., a progressiv­e marketing company that is home to the most coveted and wellknown internatio­nal brands. Since 2002, Focus Global Inc. and SieMatic have been committed to creating timeless kitchens for world-class Filipino homes.

The brand has come a long way in the Philippine market. It started off with a single showroom in 2002 and today, SieMatic already has three showrooms in the country – one is housed in a 1,000sqm area in Bonifacio Global City, Taguig, another is in Pioneer, Mandaluyon­g, while the other is in Cebu to cater the southern part of the country.

SieMatic has three distinct lifestyle collection­s, which support the design of timelessly elegant living spaces that reflect the personalit­y of their owners - PURE, CLASSIC and URBAN. PURE is all about clear lines and minimalist­ic modern style; CLASSIC reflects the world of timeless elegance and opulence; and URBAN has a cosmopolit­an feel, combining various styles. Each one of the themes provides people with a toolbox to create better, more stylish and functional designs that reflect the way they want to live in today’s kitchen.

A functional, minimalist design with a multitude of options represents the essence of the PURE kitchen style collection. It creates an ambience of balanced well- being and a basic simplicity that is uniformly understood worldwide. Kitchen functions are integrated into the overall decor via subtle forms, thus opening up a wealth of possibilit­ies.

Meanwhile, kitchen planning concepts with the CLASSIC style collection go beyond the traditiona­l. They include experiment­ation with a blend of styles that combine classic detail with modern sensibilit­y.

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