GMA Regional TV on track to hit P120 million in sales this year
GMA REGIONAL TV, the regional arm of GMA Network, Inc., is targeting to generate P120 million in revenues this year, as focuses on Mindanao-wide news programming.
In a briefing on Monday, GMA Vice-President and Head of Regional TV Department Oliver Victor B. Amoroso said the unit has already recorded between P71 million and P75 million from local advertising in the first half of 2017.
“[ We’re confident] we can achieve P120 million [from local sales] despite [this year] not being an election year,” Mr. Amoroso said. This year’s target is 16% higher than the P103 million recorded in 2016.
Mr. Amoroso said it can still exceed the P120 million target, as sales from advertising by companies that operate nationally and negotiated by the sales and marketing group of GMA Network, will be added on to the final amount.
“We make sure we deliver our numbers with or without national sales contribution,” he said.
Mr. Amoroso is confident GMA Regional TV can sustain its 15% annual growth since 2012, with its recently launched One Mindanao program. One Mindanao is a 30- minute news program airing Mindanao-wide news content in the provinces of Davao and Bukidnon and the cities of Cagayan de Oro, General Santos, Jolo, Zamboanga, Cotabato, Tandag, Surigao, Butuan, Dipolog, Pagadian, Ozamiz, and Iligan.
He expressed confidence that One Mindanao, which was borne out of the 24 Oras Davao version and from consultations with customers, can strengthen the presence of GMA Regional TV in the region.
“We have had good outcome, good feedback… What makes this a milestone for regional TV is that this is the first time that any network has unified local newscasts in the island of Mindanao,” Mr. Amoroso said.
He noted momentum is currently with GMA Regional TV, with the network being just “1% behind competition,” which is an improvement from the 8-12% gap in ratings last year.
Mr. Amoroso also said they will “continue to strengthen” operations in the nine regional offices and stations of GMA. GMA has offices in Ilocos, Dagupan in Pangasinan, Bicol, Cebu, Iloilo, Bacolod in Negros, Cagayan de Oro in Misamis Oriental, Davao, and General Santos in Cotabato. —