PR Congress 2017 to be held on Sept. 28 to 29

THIS September, the Public Relations Society of the Philippines ( PRSP) opens the door to ‘ The BOARDROOM.’ In the face of diversity and emerging technology, PRSP takes on the challenge to answer the tough questions on how public relations ( PR) can remain relevant in today’s world. On Sept. 28 and 29, the PRSP Congress titled “The Boardroom: Ignite, Collide, Unite” will gather PR experts and communication professionals to a dynamic learning event at the Bonifacio Ballroom, Shangri- La The Fort. High- caliber speakers from private corporations, academic institutions, government agencies, and non- profit organizations will be sharing their experiences, learnings, and best practices in creating value through eff ec- tive public relations. The keynote speaker will be Charles Lankester, executive vice- president for global reputation and risk management at Ruder Finn Asia. His areas of specialization include reputation risk mitigation, communications, and social media strategy.

Mr. Lankester will be discussing how PR is transforming the “Boardroom” into a 21st century stage. The keynote message will be about the key functionalities of a “Boardroom” mindset with both conventional and contemporary married at its core. The talk will drive the importance of seamless interconnections of public relations, corporate communications, branding, marketing, and digital media in helping build trust, reputation, and customer satisfaction. The PR Congress is sponsored by CEMEX, Aboitiz Equity Ventures, Pepsi, International Container Terminal Services, Inc., Maynilad, Social Security System, FDC Utilities, Inc., Jollibee, Meralco, Ayala Land and Smart. The event partners are JG Summit Holdings, Inc., Lenovo, Globe, McDonald’s, Alaska, Modern Ads & Promo and Coca Cola. The event’s media partners are ABS- CBN, Business World, GMA, Manila Bulletin, Isentia, M2.0 Communications, THINKBIT,

Adobo Magazine and NGP Integrated Marketing Communications. To register online, please visit

theboardroom2017.com. For inquiries, e- mail to: prsptheboardroom2017@gmail.com or call (02) 668-5660 or (0917)-140- 0420.