Business World

THE VIEW FROM TAFT

We as leaders must make sure that we develop and train people to serve people above all else.

- BRIAN C. GOZUN DR. BRIAN C. GOZUN is Dean of the Ramon V. Del Rosario College of Business of De La Salle University. He would like to engage with various stakeholde­rs in his college’s quest to develop the next generation of business leaders. brian.gozun @

For instance, our research on family business, humanistic management, social entreprene­urship, and advanced accounting techniques are published in abstracted journals. Most importantl­y, we engage with the community through our commitment with PRME in order to meet the SDGs in 2030. This is manifested in the presence of service learning activities, in which students resolve social problems by working with neighborin­g communitie­s in the developmen­t and advancemen­t of social enterprise­s.

All these activities are done to make sure that we produce and develop the next generation of business leaders who are socially responsibl­e, sustainabi­lity- oriented, and humanistic. Corporate social responsibi­lity (CSR) is not just a buzzword but is integrated in all aspects of the curricula, and future business leaders are then tasked to include CSR as a core function of business whether the enterprise is micro, small, medium, or large. Sustainabi­lity goes beyond finance and takes into account both nature and society in order to create wealth not just for one’s self but also for others. Humanistic management “advocates a paradigm shift away from economisti­c views on market activities towards a humanistic approach” in business practice.

Despite the advancemen­t of tools and technologi­es, Klaus Schwab of the World Economic Forum calls for leaders and citizens to “together shape a future that works for all by putting people first, empowering them and constantly reminding ourselves that all of these new technologi­es are first and foremost tools made by people for people.” Thus, people would always be the core of a business, and we as leaders must make sure that we develop and train people to serve people above all else.

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