Business World

ABS-CBN, GMA claim lead in ratings

-

THE COUNTRY’S top two networks once again both claimed the lead in television ratings, citing different audience measuremen­t providers.

In a statement, ABS-CBN said it remained the leader in nationwide TV ratings with an average of 47% versus GMA Network’s 33% in September, based on data from Kantar Media. Kantar Media’s data covered a nationwide panel of 2,610 urban and rural homes.

On the other hand, GMA said it continued to beat ABS- CBN with an average total day people audience share of 41.9% versus the latter’s 38.8%, using Nielsen TV Audience Measuremen­t data for Sept. 1- 27.

ABS- CBN said it dominated the prime time block (6 p. m. to 12 midnight) with an average share of 51% versus GMA’s 31%, as FPJ’s

Ang Probinsyan­o continued to be the most watched program in September.

The Lopez- led network said it continued to lead in the mornings (6 a.m. to 12 noon) with an average audience share of 40% versus GMA’s 31%; noontime ( 12 noon to 3 p. m.) with 47% against GMA’s 35%; and afternoon (3 p.m. to 6 p.m.), with 43% versus GMA’s 39%.

ABS-CBN also sustained its lead in Total Luzon with 43% versus GMA’s 36%, in Total Visayas with 54% versus GMA’s 27%; and in Total Mindanao with 54% versus GMA’s 30%.

Meanwhile, GMA Network said its ratings beat ABS-CBN in the morning and afternoon blocks, but did not give details.

GMA said it dominated Urban Luzon across all time blocks with a total day people audience share of 48% against ABS-CBN’s 33%. In Mega Manila ( based on Sept. 1- 23 data), GMA said it registered 50.7% total day people audience share against ABS-CBN’s 29.3%.

Newspapers in English

Newspapers from Philippines