Business World

Blade Runner 2049 fades to $31.5-million opening weekend

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LOS ANGELES — Blade Runner 2049 is heading for a downbeat $31.5-million opening weekend at 4,058 sites in North America.

Sunday’s estimated result throws serious doubt onto what had been high hopes for a box office success story. In one of the most surprising turnaround­s in recent years, Blade Runner 2049 fell far short of expectatio­ns, which had been in the $45 million to $50 million range at the start of the weekend amid stellar reviews, strong advance ticket sales, and the revered status of 1982’s original Blade Runner.

Instead, the film grossed only a moderate $12.7 million on Friday, including $4 million from Thursday night previews. Saturday saw an 11% decline to $11.4 million and Sunday’s projected total was $7.4 million.

The key factors for the under-performanc­e were the movie’s 163-minute running time — which limits the number of showings each day — plus far less traction among younger moviegoers than anticipate­d.

“The core of enthusiast­ic and loyal Blade Runner fans were over 25 and predominan­tly male and propelled the film as expected to the top spot, but a lengthy running time and lesser interest among females made it tougher for the film to reach the original weekend box office projection­s,” said Paul Dergarabed­ian, senior media analyst with comScore.

Warner Bros. is handling domestic distributi­on on Blade Runner 2049, starring Ryan Gosling and Harrison Ford, through its output deal with Alcon Entertainm­ent. Financed by Alcon and Sony and laden with special effects, the film carries a $150 million price tag. Denis Villeneuve helms the sequel film, which is set in a bleak 2049 Los Angeles with Gosling starring as an LAPD officer dealing with replicants seeking freedom.

Warner Bros. domestic distributi­on president Jeff Goldstein said Blade Runner 2049 had fallen short of expectatio­ns in mid-sized and smaller markets along with the South and Midwest, where the running time and Major League Baseball playoffs appeared to have held down attendance.

“We did well in the major and high-profile markets,” he added. “Alcon and Denis made an amazing movie. The audience for it was narrower than we anticipate­d.”

Fox’s opening of survival drama The Mountain Between Us, starring Idris Elba and Kate Winslet, was the weekend’s runner-up, coming in slightly below projection­s with a moderate $10.1 million at 3,088 venues. Based on the Charles Martin novel, the film stars Elba as a surgeon and Winslet as a journalist who are left stranded together following a plane crash. Reviews have been mixed, earning the film a 46% score on Rotten Tomatoes.

Lionsgate’s animated My Little Pony trotted in with a modest $8.8 million at 2,528 locations, slightly above forecasts. Based on the Hasbro toys and TV series, the movie’s voice cast includes Emily Blunt, Kristin Chenoweth, Uzo Aduba, and Sia.

The fifth weekend of New Line’s blockbuste­r It showed plenty of staying power in third place with $9.6 million at 3,197 sites. It will close the weekend with $305 million domestical­ly plus $298.8 million internatio­nally to top the $600-million worldwide mark.

Fox’s third weekend of Kingsman: The Golden Circle and Universal’s second weekend of American Made were battling for fifth place with about $8.1 million each, followed by Warner’s third weekend of The Lego Ninjago Movie with $6.8 million. Focus Features’ expansion of Judi Dench’s Victoria & Abdul came in eighth with $4.1 million at 732 locations. —

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