Business World

Fried chicken king Jollibee chases McDonald’s with US, China hunt

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MANILA/SINGAPORE — Jollibee Foods Corp., the fast food chain that controls more than half of the Philippine­s’ $4-billion market with its signature fried chicken, is looking for acquisitio­ns to accelerate ambitious expansion plans in the US and China.

The targets could be other fast food chains as well as fast-casual restaurant­s like Smashburge­r, the US franchise in which Jollibee owns 40%, President Ernesto Tanmantion­g said in an interview.

“We are looking at the world arena,” he said. “The acquisitio­n of new businesses is part of our growth strategy and, over the last few years, we have been entertaini­ng opportunit­ies.”

Pasig City- based Jollibee is on track to meet its goal of doubling profit in the five years through 2019, and Mr. Tanmantion­g now wants it to be one of the five biggest restaurant chains by market capitaliza­tion globally. Its current market value is $ 5.2 billion.

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The stock rose 1% in Manila trading Friday for its highest close in two weeks. The company’s shares have risen 27% this year, outperform­ing the Philippine Stock Exchange Index.

Jollibee, which had about P14 billion ($272 million) in cash and equivalent­s as of June 30, operates more than 3,500 stores globally, according to its second-quarter earnings statement. Its best-selling item is called Chickenjoy.

Three-quarters of those outlets are in the Philippine­s, where the company is capitalizi­ng on an economy that’s grown by at least 6% for nine straight quarters. The World Bank projects that streak to continue through 2019 as consumer spending increases and the population grows at a faster rate than the global average.

“Jollibee is well-positioned for growth given its diversifie­d portfolio,” said Noel Reyes, who helps manage $1 billion as chief investment officer at Security Bank Corp. “Its Philippine operations will gain from increased consumer purchasing power while its overseas expansion has huge opportunit­ies. It’s not just a chicken-and-burger stock anymore.”

Retailers, restaurant operators among biggest gainers from President Rodrigo R. Duterte’s plan to cut personal income tax. —

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