Toby’s Sports elevates store design to world-class standard
TOBY’S SPORTS, the largest multi-brand sports retailer in the Philippines, recently introduced a new store concept that transforms the customer experience in a streamlined, modern retail space as part of its efforts to continuously elevate its stores to match global standards.
The revamped store, dubbed the “Elite” concept, focuses on improving the customer’s buying journey with distinct sections for Men, Women and Kids, and is then divided by the specific sports categories, namely Basketball, Running, Training, Fitness, Watersports, Team Sports, Outdoor and Martial Arts. This makes it easy for customers to select all their gears for their intended sport or activity in one area. Each area is merchandised with well-curated selection of products from the world’s best sports brands. Life-size mannequins, colorful graphics and digital displays adorn each section, showing off the latest technologies and equipment in each sport category. Each section is also staffed by knowledgeable and passionate sports specialists who provide can provide helpful advice for any type of athlete or skill level.
The new store design concept was first introduced in its stores in SM Megamall, Greenhills and UP Town Center to overwhelmingly positive feedback. Toby’s Sports has since opened two more stores that follow the new concept, the latest of which is a 150-sqm store in Gateway Mall in Cubao.