Business World

Peri-Peri Charcoal Chicken celebrates 12th anniversar­y

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HOMEGROWN with an internatio­nal flair, Peri-Peri Charcoal Chicken and Sauce Bar is set to soar even higher in 2018 as it expands its distinct dining “exPERIence.”

Renowned for its Charcoal Grilled Chicken, BBQ Back Ribs, and eight character-filled sauces, the restaurant has been steadily carving out its space among hearts of foodies in and out of the Metro since opening its first branch back in 2005.

Inspired by the flavorful kick of the African Bird’s Eye Chili, Peri-Peri has cooked great-tasting dishes with influences from South America while proudly wearing its Filipino heart on its sleeve.

Peri- Peri is the brainchild of local innovator Bryan Tiu. With his burning passion for food, the visionary has brought the many fl avors of Asia and the world here in the Philippine­s through the IFoods Group, Inc.

“Our incredible growth in the last 12 years shows just how much our brand is loved. We laid strong foundation­s this 2017 by improving many facets of the restaurant. And as we welcome 2018, PeriPeri is set to conquer greater heights and many more discerning palates,” said Mr. Tiu.

According to Mr. Tiu, Peri- Peri’s plans for 2018 and beyond included a “threeprong­ed approach” to the restaurant’s developmen­t.

Recently, Peri-Peri has launched a series of online ads alongside TV and Cinema Ads featuring its official endorser, Enchong Dee.

Youthful and optimistic, Mr. Dee perfectly matches the upbeat and active energy of the brand.

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