ABS-CBN, GMA claim ratings lead in November

ABS-CBN Corp. and GMA Network, Inc. once again claimed the lead in nationwide television ratings for November, citing different audience measurement providers.

Using data from Kantar Media, ABSCBN said it had an average audience share of 46% nationwide versus GMA’s 34% in November.

Kantar Media uses a nationwide panel size of 2,610 of both rural and urban households to represent nationwide viewership.

ABS- CBN said it kept its lead in Mega Manila with an average audience share of 37% against GMA’s 34%, and in Metro Manila, with 41% versus GMA’s 27%.

The Lopez- led media giant said its audience share stood at 44% in Total Luzon against GMA’s 35%; 54% in Total Visayas versus GMA’s 27%; and 49% in Total Mindanao versus GMA’s 34%.

For the month of November, ABS- CBN said it dominated all time blocks, particularly prime time with an average audience share of 51% versus GMA’s 32%. Its most popular show remained FPJ’s Ang Probinsyano, with a national TV rating of 41.1%.

Meanwhile, GMA Network said it dominated the Nat ional Urban Television Audience Measurement ( NUTAM) with an average total day people audience share of 43.2% against ABS- CBN’s 38.2%, citing Nielsen Philippines TV Audience Measurement.

GMA said it bested ABS-CBN across all day parts in NUTAM, with a 42.1% in the evening block versus the latter’s 40.8%.

The media company also said it registered a total day people audience share of 48.8% in Urban Luzon versus ABS-CBN’s 32.6%.