Business World

Forgotten and overlooked

The Raptors’ new identity stems from their desire to effect lasting changes. They didn’t want to be branded insane for moving to do the same thing and expecting a different result. Instead, they reinvented themselves, relying less on isolation sets and mo

- OPINION ANTHONY L. CUAYCONG

Heading into the start of any given National Basketball Associatio­n season, the Raptors feel forgotten, perhaps even overlooked. Every year, pundits assess their victory potential, and, every year, they set about exceeding it. Not that it has mattered any; in recent memory, they have failed to turn 50-win campaigns into deep playoff runs. And even as the reason — LeBron James — is understand­able to the casual observer, their inability to translate early overachiev­ement to late prosperity serves only to fuel their intent to break through.

And so the Raptors greeted the 2017-18 season intent on disproving armchair experts anew. Not a few quarters saw fit to rank them as low as sixth in the East, behind usual suspects (the Cavaliers and Celtics) and unusual upstarts (the Bucks and Sixers), and they viewed the developmen­t as a continuing dis. Significan­tly, the chiponthe- shoulder mentality pervades the roster, from top dog DeMar DeRozan to backcourt mate Kyle Lowry to fellow starters Jonas Valanciuna­s and Serge Ibaka to head coach Dwane Casey to general manager Masai Ujiri.

Fast forward two months, and the Raptors are once again in the thick of things in their conference. They’re on the heels of the Celtics and Cavaliers, but ahead of notables supposedly better than them. Granted, it’s hard to draw conclusion­s when a full three-quarters of the regular season still has to be plaed. On the other hand, it bears noting that they’re competing on the strength of better ball movement, with emphasis on the power of a determined team of five players to surpass the output of five determined players on a team. Parentheti­cally, the Raptors’ new identity stems from their desire to effect lasting changes. They didn’t want to be branded insane for moving to do the same thing and expecting a different result. Instead, they reinvented themselves, relying less on isolation sets and more on equal-opportunit­y efforts, to decidedly tangible results. Their net rating of 7.2 is tops in the conference, a reflection of their preferenti­al option to spread the wealth (with five players norming double figures in points and a sixth coming close).

Whether the Raptors manage to do better from April onwards is anybody’s guess. Meanwhile, one thing’s clear: They’ve earned the right to wax optimistic. And armed with no small measure of confidence, they’re out to turn their underdog status to success.

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BusinessWo­rld

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