ABS-CBN, GMA claim TV ratings lead for 2017
RIVAL television networks ABSCBN Corp. and GMA Network, Inc. both claimed the lead in nationwide TV ratings for 2017.
In a statement, ABS-CBN said it ended the year with an average audience share of 46%, or 12 points higher than GMA’s 34%, citing data provided by multinational audience measurement provider Kantar Media.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes, which it says represent 100% of the total Philippine TV viewing population.
ABS- CBN said it dominated the primetime block (6 p. m. to 12 midnight) in 2017, with an average audience share of 50%, versus GMA’s 32%.
The Lopez- led network said it also had higher ratings for the morning block (6 a.m.-12 noon) with 39% versus GMA’s 32%; the noontime block (12 noon - 3 p.m.) with 45% versus GMA’s 36%; and afternoon block (3 p.m.-6 p.m.) with 43% versus GMA’s 38%.
ABS- CBN said it also bested its rival in Total Balance Luzon with an average national audience share of 48% versus GMA’s 36%; in Total Luzon with 42% vs GMA’s 36%, in Total Visayas with 53% versus GMA’s 28%; and in Total Mindanao with 53% versus GMA’s 31%.
In December, the Lopez- led network said it dominated nationwide ratings with an average audience share of 45% versus GMA’s 34%.
Meanwhile, GMA, in a separate statement, said it recorded an average 42.5% total day people audience share in the National Urban Television Audience Measurement ( NUTAM), against ABS-CBN’s 36.8%, citing Nielsen TV Audience Measurement’s full year data.
GMA said it was the ahead for 2017 in all time blocks in both Urban Luzon and Mega Manila, posting 48.8% ( against ABSCBN’s 31%) and 51.9% ( against ABS-CBN’s 26.7%), respectively.
The listed network said its December ratings hit 44.3% against ABS- CBN’s 37.2%. —