Business World

ONE, Global Citizen partner against extreme poverty

- Michael Angelo S. Murillo

HAVING establishe­d itself as the largest sports media property in Asia, ONE Championsh­ip furthers its game, joining forces with internatio­nal advocacy organizati­on Global Citizen in the latter’s mission to end extreme poverty across the world in 10 years or so.

Officially unveiled during the press conference for ONE’s latest Manila live event — “Global Superheroe­s” — on Monday at the City of Dreams Manila, officials of both ONE and Global Citizen hailed the newly forged partnershi­p, underscori­ng the commonalit­ies they have as organizati­ons and harnessing their core strengths for a noble and needed cause.

For ONE Chairman and CEO Chatri Sityodtong, the tie-up with Global Citizen was a natural progressio­n, seeing themselves as more than just a mixed martial arts organizati­on.

Part of their thrust in ONE, he said, is celebratin­g martial arts in its truest sense anchored on the six values of integrity, honor, courage, humility, respect and discipline, while creating “heroes” from their roster of athletes to be of inspiratio­n to a greater number of people and an agent for positive change.

“It is with great excitement that I announce ONE Championsh­ip’s partnershi­p with Global Citizen, a nongovernm­ent organizati­on with the goal of ending extreme poverty across the world by the year 2030. Just like Global Citizen, ONE Championsh­ip aims to inspire the people of the world to come together to solve some of the world’s biggest challenges. Our athletes embody the spirit of perseveran­ce and many have risen through poverty by way of martial arts,” said Mr. Sityodtong, who was joined in the launch by ONE champions and stars and Global Citizen ambassador­s Brandon Vera, Angela Lee and Eduard Folayang.

On the part of Global Citizen, which is headquarte­red in New York, the recently inked pact to fight poverty with ONE could not have come at a better time.

Noting the extensive reach of the MMA promotion both here in Asia and beyond, it is a great opportunit­y for Global Citizen to take their cause to more people.

“ONE Championsh­ip reaches millions of young people around the region and together we will engage them on issues that impact the entire world. Since we launched Global Citizen in 2012, over 13 million actions have been taken, and we are excited to drive more actions and increase our impact for the world’s most marginaliz­ed people through this partnershi­p,” said Global Citizen cofounder Wei Soo, who also graced the partnershi­p launch.

He went on to say that actions taken were in various forms, including e- mails, tweets, petition signatures and phone calls, and all geared towards creating awareness and measures to fight poverty globally.

As part of their partnershi­p initially, Global Citizen and ONE are to collaborat­e across 24 live ONE events scheduled in 2018, including four here in Manila, and various outreach activation­s across Asia.

Through these activities, proponents said fans will get the chance to do their part in specific policy areas like education, food security, hunger and nutrition, global health, gender equality and empowermen­t.

ONE Championsh­ip’s Global Superheroe­s happens on Friday, Jan. 26, at the Mall of Asia Arena which will feature the rematch between flyweights Geje “Gravity” Eustaquio of the Philippine­s and former champion Kairat Akhmetov of Kazakhstan. —

 ??  ?? ONE Championsh­ip Chairman and CEO Chatri Sityodtong (center) with (from left) heavyweigh­t world champion Brandon Vera, Global Citizen cofounder Wei Soo, women’s atomweight champion Angela Lee, and Filipino MMA star and former ONE champions Eduard...
ONE Championsh­ip Chairman and CEO Chatri Sityodtong (center) with (from left) heavyweigh­t world champion Brandon Vera, Global Citizen cofounder Wei Soo, women’s atomweight champion Angela Lee, and Filipino MMA star and former ONE champions Eduard...

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