Phoenix refreshes design for 100 gas stations

PHOENIX Petroleum Philippines, Inc. has adopted a new design for its fueling stations nationwide just as the company folds in its new acquisitions and marks its entry into new businesses.

“The new look of our stations is just the start of our improved products and services to our customers as we set the tone for the future. Our goal is to exceed customer expectations and engage with the community we are part of through our improved stations,” Henry Albert R. Fadullon, Phoenix Petroleum chief operating officer, was quoted as saying in a statement.

Phoenix Petroleum has recently expanded to the convenience retailing business with the acquisition of convenience store brand Family Mart. It is also set to enter the bitumen business through a joint venture with Tipco Asphalt Public Co. Ltd. and PhilAsphalt (Dev’t) Corp.

“The new design features a clean, modern, and sleek style, to reflect the company’s aspiration of becoming the next generation fuel company catering to the needs of the next generation drivers,” Phoenix Petroleum said.

The listed company owned by Davao- based businessman Dennis A. Uy said 100 out of its 500 stations nationwide already carry the new design.

“The newest Phoenix station boasts of a spacious land area for easy movement, air- conditioned restrooms, and a strategic location — providing convenient access to motorists traveling on the South Luzon Expressway,” it said.

Phoenix Petroleum is engaged in the trading and marketing of refined petroleum products, including LPG and lubricants, operation of oil depots and storage facilities, hauling and into-plane services. It serves major accounts in various industries such as power, shipping, logistics, manufacturing, construction and transportation.

In January, the Philippine Competition Commission approved Phoenix Petroleum’s acquisition of shares in Philippine Family Mart CVS, Inc. The company previously said the convenience store complements its retail fuel business. The deal marks its entry into the fastgrowing retail market. Family Mart has 67 stores in Luzon.

Also last month, the company entered into a joint venture with Thailand-based asphalt maker Tipco Asphalt and a local company to market and distribute bitumen and bitumenrelated products in the country.

In December last year, Phoenix Petroleum disclosed placing an order for 650,000 cylinders of liquefied petroleum gas ( LPG) in line with its plan to penetrate deeper into the Luzon market, where it said 80% of the demand for the product comes from.

The move comes as the company integrates the LPG business of Petronas Energy Philippines, Inc., a company it bought last year. —