PLDT Group launches ‘MVP Rewards’ program
PLDT, Inc. on Tuesday introduced a rewards program for its customers, as well as Smart, TNT, and Sun users.
Under the Most Valuable Partner (MVP) rewards system, customers can enroll their PLDT Home, Smart, TNT and Sun accounts on the Web site and link all of them to a single rewards wallet.
Customers will be rewarded by paying their monthly bills on time and in full, or whenever they load their prepaid numbers. Points are equivalent to cash, and can be used at the customer’s choice.
“MVP Rewards is in a category of its own. We’ve taken what is best across industries and put it in one powerful program that offers more than just rewards. And the PLDT Group has the unique ability to provide this level of convergence owing to the breadth of our combined services,” PLDT President, Chairman and CEO Manuel V. Pangilinan said in a statement.
Under the program, points earned are consolidated in a single rewards wallet which comes with a virtual card powered by PayMaya, the digital payments service of the PLDT Group, under Voyager Innovations, Inc.
Customers can earn points by paying their monthly bills on time and in full or when they load their prepaid phones.
Members can also access special deals and privileges at various establishments nationwide just by showing their virtual or physical MVP Rewards card.
“This is just the beginning of an even stronger partnership with our PLDT Group customers, as we open up the MVP Rewards program to include more merchants and services this year,” Mr. Pangilinan said.
Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a stake in
through the Philippine Star Group, which