Business World

FOR NISSAN, THE FUTURE MEANS DRIVERLESS CARS

- BMA

AT the start of the Nissan Futures program on Feb. 6, in Singapore, Nissan announced it would introduce the second-generation Leaf EV — unveiled in October 2017 in Japan — to seven Asia-Pacific economies, namely Australia, New Zealand, South Korea, Hong Kong, Singapore, Malaysia and Thailand. This move is significan­t; Nissan brought out the original Leaf in 2010, selling more than 300,000 of this all-electric car since then (the figures represent the most garnered by any EV ever). But the deliveries were confined largely to the US, Japan, Canada and parts of Europe, a stark contrast to the car maker’s plans for the secondgene­ration model.

Yutaka Sanada, Nissan’s regional senior vice- president, said the car maker is “working to bring the new [Leaf ]… to as many markets as possible,” and that the prospect of launching the model in Indonesia and the Philippine­s is also being “explored.” Nissan is “studying demand” for its all

electric model in two of Southeast Asia’s largest vehicle markets, according to the executive.

To generate demand, Nissan said other factors need to be considered before the Leaf can enter the Philippine­s — or any Southeast Asian market, for that matter. And the majority of these factors can be gleaned in the results of a Nissancomm­issioned Frost & Sullivan study regarding Southeast Asians’ awareness on EVs.

According to the survey, respondent­s in the region said they expect their respective government­s to promote EV use by dangling incentives like designatin­g special lanes and parking spaces, and cutting taxes on EVs. But more than government incentives, most respondent­s voiced concerns over the safety of an EV’s battery, as well as access to charging ports at home and in the workplace, and the speed at which EV batteries can be charged, as weightier considerat­ions in buying an EV.

Interestin­gly, the study found the largest percentage of respondent­s in the region who would consider buying an EV comes from the Philippine­s — 46%, as opposed to the South- east Asia average of 37%. Also, respondent­s from the Philippine­s were the most concerned regarding the source of the electricit­y that charges an EV’s battery.

Apart from the full exemption from the newly imposed excise taxes now enjoyed by all-electric cars in the Philippine­s, what could also create a convincing business case for the Leaf to enter the country — enough actual demand to make it worthwhile for Nissan to bring the car in — is the installati­on of a charging network. Mr. Sanada said Nissan can “explore [ putting up] charging stations in [its] dealership­s” if the demand is present.

For his part, Rommel T. Juan, president of the Electric Vehicles Associatio­n of the Philippine­s, who served as a panelist in the

Nissan Futures discussion­s, guaranteed; “Once the [EV] car is there, charging stations will be there, too. It doesn’t have to be a race for which should get there first.”

BEYOND ELECTRIFIC­ATION

The more important role for the Leaf, however, is not merely to spearhead Nissan’s thrust into mainstream EV use, but also to prop the brand’s autonomous driving technologi­es, all of which based on electric-powered mobility. Nissan Futures’ theme, after all, revolved around “electrific­ation and beyond.”

The Leaf, said Nissan, is the “icon” of its Intelligen­t Mobility program, which studies the changing ways at “how cars are powered, driven and integrated into society.” Put another way, the program involves developing EVs that can evolve into autonomous driving cars capable of communicat­ing with their occupants, other vehicles on the road, and the infrastruc­ture surroundin­g them.

Nissan has already made strides in its developmen­t of self- driving technologi­es, equipping some of its cars with systems like autonomous singlelane driving and automatic parking. The car maker early

last year tapped the services of NASA for its Seamless Autonomous Mobility feature, which relies chiefly on Artificial Intelligen­ce so that selfdrivin­g cars can better handle unpredicta­ble situations. In December 2017 it announced plans of testing, beginning in March, a driverless “robot taxi” service — considered by auto companies as a key area for the technology — on the streets of Yokohama, Japan. At this year’s edition of CES, an annual exhibit of the newest consumer technologi­es that has become the latest venue for car makers in which to showcase their wares, Nissan demonstrat­ed its brainto-vehicle system that, essentiall­y, lets the car interpret its driver’s brain signals. And Nissan has declared its intention to put on public roads fully autonomous driving cars by 2022.

But such projection­s, according to Niels de Boer, program director at Nanyang Technologi­cal University’s Center of Excellence for Testing and Research of Autonomous Vehicles, and also a panelist in the Nissan Futures discussion­s, are “very aggressive, very bold.” Forecastin­g fully autonomous driving cars may be available for mainstream use only around 2050, Mr. De Boer, however, qualified that targets set by car makers mean only fieldtesti­ng the technology on a limited scale.

“[ One must] ask ‘ what do you really mean by autonomous driving?’” he said, noting that existing technologi­es found in cars today, like smart cruise control and self-parking, can already qualify them to be labeled as autonomous-driving.

Sharing Mr. De Boer’s view were fellow conference speakers Kazuhiro Doi and Ogi Redzic.

“‘Autonomous’ have many meanings, different applicatio­ns… with the primary considerat­ion being safety,” said Mr. Doi, global director at Renault- Nissan- Mitsubishi Alliance. For his part, Mr. Redzic, senior vice- president for connected vehicles and mobility services at RenaultNis­san- Mitsubishi Alliance, maintained autonomous vehicles are in “commercial use already… based on some definition­s of ‘ connected’ and ‘ autonomous.’”

In which case, the future is now. —

 ??  ?? THE GTS is a Golf with extra room for luggage in the back. THE new Nissan Leaf, launched in October 2017 in Japan, is expected to hold its position as the best-selling all-electric car in the world. Aptly, the model takes the center stage at the Nissan...
THE GTS is a Golf with extra room for luggage in the back. THE new Nissan Leaf, launched in October 2017 in Japan, is expected to hold its position as the best-selling all-electric car in the world. Aptly, the model takes the center stage at the Nissan...
 ??  ?? THE Nissan Leaf brought EVs into mainstream use. It is now poised to be introduced to car owners in seven Asia-Pacific markets.
THE Nissan Leaf brought EVs into mainstream use. It is now poised to be introduced to car owners in seven Asia-Pacific markets.

Newspapers in English

Newspapers from Philippines