Fresh Options presents fresh-chilled chicken meat

UNLIKE OTHER meat vendors who source chicken from contract growers or household backyards, Fresh Options sources its meat from company-owned farms that feed their animals only high-quality feeds from their own feedmill. As an extra step towards quality, chickens are dressed in AAA-accredited dressing plants, processed under strict compliance to ensure freshness and safety, and finally distributed to stores through the company’s own logistics system. All of this happens in less than 24 hours.

Fresh Options is able to accomplish this feat of bringing safe, economical, and freshly chilled chicken from being live in a coop to perfectly dressed in a retail store in less than a day because it operates as a single company- owned and companyoperated (COCO) organization — from the farms to its stores. This also allows it to strictly control and implement its stringent quality standards.

As they don’t rely on contract growers and franchisers, each part of its integrated system is monitored. The farms are regularly checked by qualified veterinarians who assure that the flocks maintain a natural growth processes and that no artificial growth additives are used. These extraordinary measures ensure that Fresh Options chicken is National Meat Inspection Services (NMIS) approved and Hazard Analysis and Critical Control Point (HACCP) certified.

That’s not all that’s impressive about Fresh Options’ fresh-chilled chicken. Their processes have been optimized to maintain freshness and minimize bacterial growth, resulting in meat that is juicier, tastier, and more flavorful, thanks to the meat’s natural juices being kept intact. Unlike frozen meats, whose fibers are sometimes damaged in the flash-freezing process, fresh-chilled chicken meat is able to absorb more flavor during cooking. It also does away with the hassle and potential cross-contamination of defrosting your meat at home.