FROM CHAIR TO T-SHIRTS

Aside from Marimekko, Uniqlo’s T-shirt line is featuring graphic prints created by SPRZ NY, a collaborator since 2014. Taking cues from pop culture, the brand introduces the SPRZ NY EAMES line which pay tribute to the contributions of Charles and Ray Eames.

Charles and Ray Eames are the husband and wife tandem that created the famous Eames lounge chair in 1956. The Uniqlo UT line dedicated to their works include a two-way stole for women and a shirt (for both men and women).

The UT line also teased a Marvel collection line though no release date was revealed. Other

NON-IRON SHIRT

Also notable in the Uniqlo Philippines Spring/Summer 2018 collection is the introduction of the Uniqlo Men’s Super Non-Iron Shirt made with “special stitching and processing to stay almost wrinkle-free, even after washing,” according to a company press release.

For women, the company released the Smart Ankle Pants said to combine an elegant look with a relaxed, comfortable feel by virtue of the elastic waist and a central crease to add a dressy touch.

“We’re very excited about [the Super Non-Iron Shirt] and we hope there will be a positive response from our customers. Right now, it’s only for men but if the reception is good, who knows, we might also come out with a women’s line,” Ms. Barrera-Jalasco said.

The launch also introduced additions to the brand’s AIRism line of innerwear, known for a material that wicks away sweat and keeps the user cool even during hot weather. This time, the lineup includes three types: mesh, jersey and seamless.

“We believe this product is one of key strategic products for the brand and we know that once Filipinos become more aware of what AIRism can do for them, then the response will become even more positive,” she said. —