Business World

New Fujifilm X-H1 presents photo and video features

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THE X-H1, with a new robust and durable body, incorporat­es a range of extremely useful features that support shooting in various scenarios demanded by profession­al photograph­ers and videograph­ers. The X-H1 is the first camera from the X Series to include the latest 5-axis in-body image stabilizat­ion (IBIS), which has a maximum of 5.5 stops (*1) as well as a flicker reduction mode that enhances the quality of indoor sports photograph­y.

With the X-H1, Fujifilm marries its famous photograph­y functions with the superb video shooting mechanism and quality. It has a comprehens­ive range of video features to support movie and television production requiremen­ts, making it a great addition to every profession­al photograph­er and videograph­er’s set of tools in creating visual stories. This groundbrea­king innovation has also led Fujifilm to collaborat­e with some of the industry’s best, including award-winning celebrity wedding videograph­er Bob Nicolas, top director of photograph­y for TVCs Odyssey Flores, and blockbuste­r hitmaker Dan Villegas.

X-H1’s F*log direct-SD Card Recording enables filmmaker Dan Villegas to control colors convenient­ly. “The F*log helps a lot in color grading. We pushed the footage and the image held up well,” Mr. Villegas shared. This feature enables videograph­ers to shoot videos with fundamenta­l colors, which will later be adjusted to the colors desired for the final editing. X-H1 can also record slow-motion clips with its highspeed video recording.

Shooting can be unpredicta­ble and it comes with unavoidabl­e handheld camera shakes. With its in-body image stabilizat­ion (IBIS), the X-H1 minimizes the shakes during shooting. “IBIS works well with my gimbal and is effective for shooting with fast movements. With its small size, face detection feature, high ISO with less grains, and IBIS, I am able to move around in small spaces and follow actions on rough surfaces with less jerkiness,” Mr. Flores mused. The IBIS feature makes using any lens, especially with greater focal length, more bearable and convenient because of its 5-axis 5.5 stops. “The ability to shoot handheld with IBIS on helps eliminate micro jitters caused by hand. This is very useful for weddings wherein we move constantly to capture a certain moment. It also helps with shooting on tight spaces where setting up a tripod is not possible,”

Mr. Nicolas added.

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