Business World

PLDT Home broadband subscripti­ons up 12% in 2017

- Patrizia Paola C. Marcelo

PLDT, INC. said total PLDT Home subscripti­ons jumped by 12% to reach over 4.1 million as of end-2017, amid its continued deployment of fiber-powered Internet services.

In a statement, the telecommun­ications giant said its total fiber-fast broadband subscriber­s surged 131% as of the end of the fourth quarter of 2017.

Fiber facilities passed four million homes as of end2017, growing by around 1.2 million.

The 4.1 million PLDT Home subscripti­ons include Fibr, DSL, and voice customers.

PLDT SVP and Head of Consumer Business Market Developmen­t Oscar A. Reyes, Jr. said PLDT’s fiber-powered SmartCity and SmartProvi­nce programs enabled access to Home services, including the SmartHome suite.

“The market response to PLDT’s aggressive deployment of fiber lines was quick and strong, adding nearly half a million new subscriber­s. The dramatic improvemen­t in PLDT’s ability to deliver faster broadband speeds with the roll out of fiber and hybrid fiber, coupled with continuous innovation­s in digital solutions, access to content, and bundled offers, have boosted subscripti­ons,” Mr. Reyes said in a statement.

PLDT’s SmartCity and SmartProvi­nce programs were implemente­d with the cooperatio­n of local government units (LGUs). The first SmartCity was set up in Toledo City, Cebu in March 2017, while other cities covered were General Santos, Naga, South Metro Manila, East Metro Manila, as well as central business districts Rockwell Makati and Bonifacio Global City. The first SmartProvi­nce was Cavite, with the program implemente­d last September.

PLDT also launched the Whole Home Wi-Fi service which makes use of signal enhancing devices to connect the entire home to an all-in-one broadband and smart Wi-Fi network.

By 2019, the company said virtually all of its 1.2 million copper-based DSL subscriber­s will enjoy fiber-fast Internet. —

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