Business World

Hyundai unveils quartet of contenders

- Text and photos by Kap Maceda Aguila

A HOT hatch, a crossover, an SUV and a hybrid comprised the summer salvo of launches by Hyundai Asia Resources, Inc. ( HARI), the country’s official distributo­r of Hyundai passenger and commercial vehicles, at the recent Manila Internatio­nal Auto Show (MIAS).

During the opening day of the annual car show, HARI President and CEO Ma. Fe Perez- Agudo led the introducti­on of the all- new Hyundai Veloster, Kona, Santa Fe and the Ioniq Hybrid. Dubbed the “Greatest Show From Hyundai,” the unveilings were done amid a number of entertainm­ent production­s from Korean Buganda drumbeater­s, Douglas Nierras’ Powerdance, and Jett Pangan of the The Dawn.

VELOSTER

The first-generation Veloster debuted in 2011, and overtly tar- gets a younger segment of drivers. Sleek and low, the coupé is staunchly quirky and funky in design execution — most notably with its 2+1 door concept. With its MIAS launch, Filipinos got to quickly see the second iteration of the Veloster, which was first presented globally early this year at the North American Internatio­nal Auto Show.

The Veloster is powered by a turbocharg­ed, 201-hp, 265-Nm, 1.6-liter engine mated to a sevenspeed dual-clutch transmissi­on. Priced at P1.798 million, the hot hatch is poised to be a contender in the “pocket rocket” niche with its aggressive looks and expected sprightly performanc­e.

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