Business World

Prospects of PHL football focus of May conference

- Michael Angelo S. Murillo

STAKEHOLDE­RS of local football are set to gather next month in a conference designed to discuss the current state of the sport in the country and with the end goal of being able to chart a fitting path to make it the biggest spectator sport in the Philippine­s.

Organized by MMC Sportz Asia and sanctioned by the Philippine Football Federation (PFF), the conference, titled “The Business of Football — Philippine­s,” is described by organizers as a first of its kind and is set to happen on May 18, from 10 a.m. to 5 p.m., at the New World Hotel Makati.

The one-day summit will bring together all the key stakeholde­rs of the football community in the Philippine­s from the rights holders, football clubs, agencies, brands, media, retail, real estate, and the fans.

The overall objective of the conference is to better educate all concerned as to how to handle affairs of the sport moving forward and achieve the desired results.

“There is so much untapped potential in the football-business in the Philippine­s, that we felt like it is time to bring all the key stakeholde­rs together in one room, and to discuss the state of the game, and how we can develop the sport in the Philippine­s,” said Eric M. Gottschalk, CEO of MMC Sportz Asia, Inc., in a statement as he referred to the mission of the confab.

“The inaugurati­on of the profession­al football league in 2017 and the recent internatio­nal successes of both the men’s and the women’s national football teams should be a springboar­d for the sport to finally take off in a basketball- dominated country. But we noticed that the key stakeholde­rs are still adapting a “wait- and- see” approach,” Mr. Gottschalk added.

Philippine Azkals team manager Dan Palami said the timing of The Business of Football — Philippine­s conference is very timely and should serve the sport well not only now but also for the future.

“It is high time we get our act together, and elevate the level of the sport, in time for the upcoming Asian Cup 2019, wherein the country, and the Philippine Azkals will have the opportunit­y to make a mark, and create history in the internatio­nal football scene,” Mr. Palami said in a separate statement.

The conference will cover topics such as Football in Southeast Asia, State of Football in the Philippine­s, Why Brands Should Get Involved, Developing Football in Asia, Asian Cup 2019, Youth Academies, among others.

The event will also feature a Job Fair, wherein participan­ts can explore careers in football, learn from industry leaders, and get to network with key executives in the industry.

Confirmed speakers include AFC Director Member Associatio­n Developmen­t, Stuart Larman, La Liga Managing Director for SEA, Ivan Codina, Mr. Palami, Azkals coach Thomas Dooley, Philippine­s Football League CEO Lazarus Jansen Xavier, Mr. Gottschalk, SMG Insight Managing Director Frank Saez, and PFF General Secretary Atty. Edwin Gastanes, among many others.

Delegate passes are available online at Platinumli­st (The Business of Football — Philippine­s) and priced at P2,750 for regular delegates and P1,500 for the student pass. —

 ??  ?? A ONE-DAY CONFERENCE discussing the current state of football in the Philippine­s is set for May.
A ONE-DAY CONFERENCE discussing the current state of football in the Philippine­s is set for May.

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