Breitling opens second boutique in the Philippines

SWISS luxury watchmaker and chronograph specialist Breitling, together with its exclusive retail partner Lucerne Group, announces the opening of its second standalone boutique at Philippines’s premier Podium Mall, centrally located at the city’s major business and commercial district, and following the success of its first boutique at Greenbelt 5 which opened in 2015

Designed in a modern and original style highlighting the brand’s heritage, the 543-sq ft boutique gives visitors the opportunity to plunge directly into the Breitling universe. It features vibrant pop art paintings by renowned New York artist Kevin T. Kelly, and is decorated with American walnut floors and Quadrillo wood panelling to create a warm, welcoming atmosphere.

Other design features include showcases adorned with a mosaic of carved aircraft and Breitling Pilot who takes center stage. The new Boutique offers a unique shopping experience that allows customers to discover the true essence of Breitling. The full range of Breitling watches are housed in the new store, including its iconic Navitimer, Chronomat, Superocean and Professional models.

“Breitling has always been one of the most significant brands in our portfolio,” said Emerson Yao, president of the Lucerne Group. “We are just thrilled to have a boutique that now caters to the northern part of the city.”

Breitling has always devoted premier importance to the quality of its products, designed to withstand intensive use in the most trying conditions. Breitling equips all its models (both mechanical and quartz) with chronometercertified movements by the COSC (Swiss Official Chronometer Testing Institute) — the highest benchmark of precision and reliability and the only one based on an international norm.