Mogu Mogu celebrates 10th anniversary in the Philippines

For 10 years now, Mogu Mogu has been a favorite among Filipinos. When it launched in 2008, It changed the game by being a drink and a chewable snack, all in one. It has 11 unique flavors that can be enjoyed in 3 different packages from

320 ml, to the 1 liter “Family Pack,” to the latest ToGo 180 ml variant. With all these options, it’s no wonder

Mogu Mogu is now the Number 1 Nata De Coco Juice Drink in the Philippines according to Nielsen. The iconic snack drink caters to a wide target market made up of kids, teens, young adults, and even the “sari-sari” segment.

Mogu Mogu came from humble beginnings. It started out with distribution in schools, events and some major chains, growing year by year. In less than 5 years, the company was able to complete the map, and have placements in all regions of the country. Today, Mogu Mogu can be found everywhere: in leading and secondary supermarkets, groceries,

convenience stores, drug stores, and gas stations, not to mention special retail stores like office and call center canteens, airports, and sarisari stores.

The brand has never been content with just good sales. Being a first mover juice drink in the country, Mogu Mogu has launched iconic efforts to keep the spotlight on the brand. For example, they’ve launched the Mogu Mogu basketball court as part of their CSR efforts. The Mogu Mogu team, together with barangay officials and residents of West Rembo, Makati, renovated and re-painted a basketball court and even placed a wall mural around the area. To date, they have renovated 10 courts and counting.

Mogu Mogu is also constantly active in belowthe-line efforts. The brand’s goal is to be present at major school events and activities. They sponsor over 10 events a week, including Fun Runs, cosplay events, regional festivals like the Panagbenga and Pahiyas Festival, and even major national events such as the UAAP and Palarong Pambansa. In

these joyous occasions, the Mogu Mogu Mascot is a constant “star,” always present to entertain and remind fans of the chewy nata de coco drink. Of course, the Mogu Mogu mascot is always dancing along to the Mogu Mogu anthem, which is an ear candy hit that gives fans a serious case of LSS or Last Song Syndrome. The Mogu Mogu mascot has visited

and is constantly entertaining all regions in the Philippines, aside from being the favorite VIP guest of all leading supermarkets, CVS, and drug stores during anniversary and store opening activities.

Behind their business and brand growth is the simple truth that Mogu Mogu has become a brand favorite among the youth and young adults. It’s been dubbed as the ultimate ‘snack drink,’ since the healthy nata de coco bits make for a filling snack. Over the years, the company has built a loyal fan base of Mogu Mogu lovers, who all enjoy Mogu Mogu’s top

flavors such as Lychee, Coconut, Strawberry, and Grape. Their latest star flavor, Melon, is also a runaway hit.

Mogu Mogu’s loyal, ever growing fan base has grown to over 1.1 million followers on their Facebook page. Indeed, social media has been a main growth driver for the brand, as they solicit participation and engagement through thumb-stopping content and playful monthly and weekly promos, such as the Mogu Mogu Shake and Shoot or Mogu Mogu Dance. Through these online efforts, diehard fans have won free mogu mogu merch and products.

Summing up Mogu Mogu’s 10th year in the Philippines as the first and #1 Nata de Coco Juice Drink, the brand will be launching an exciting campaign called the CHEWneration, highlighting the various CHEWing moment of Filipinos and remembering the moments of our first and original CHEW. It is a witty take on people’s chewing behavior — all tying back

to that pleasing feeling you get when you chew on Mogu Mogu’s Nata de Coco bits.

Stay tuned for the hashtags #ChewTheMoguMogu, #TheOriginalChew and #CHENneration for more information.