Business World

Pop-up store supports sustainabl­e living in Manila

- Michelle Anne P. Soliman

ENVIRONMEN­TALLY CONCIOUS lifestyle options are now more accessible as Philippine GeoGreen, Inc. opens a new pop-up store in Makati City.

For 10 years, Philippine GeoGreen, Inc. — the authorized local distributo­r of products by Solatube Daylight Systems, Big Ass Fans, and Topps Products, Inc. — has been providing sustainabl­e, energy saving, and cost-efficient solutions to commercial and industrial facilities. Architect and Philippine GeoGreen, Inc. CEO Liza Crespo ventured to build a partnershi­p with the energy saving fixture brands after she was introduced to the products available in New York during her practice in constructi­on-related industries. Since then, Philippine GeoGreen, Inc. has aimed at making sustainabl­e living accessible to Filipinos. At present, the distributo­r plans to make sustainabl­e products available to residentia­l areas.

“The Philippine­s has the highest per kilowatt hour rate in Asia — it’s (sustainabl­e living) not just because you just want to jump on the bandwagon... It’s more of a necessity because [energy usage is] more expensive. So, when people choose to live green or do energy saving [stuff ], it’s because they want to save money also,” Ms. Crespo told BusinessWo­rld.

The pop-up store is located at the second floor of Rockwell Power Plant mall’s new wing. It features a Solatube Daylightin­g System, Atmospheri­c Water Generator (AWG), and cost-effective traditiona­l fans, among the products on display.

The Solatube Daylightin­g System is designed to allow natural sunlight from the roof to enter the room. Installati­on is done within two hours with no structural changes to the buildings. Adaptors connected to the tube on the roof are used to allow multiple tubes to be installed in various corners in one room.

The Atmospheri­c Water Generator (AWG) extracts water from humid ambient air. With water vapor condensed by cooling the air below its dew point, the device makes water potable through multiple filtration stages.

Other products on display are the costeffect­ive industrial and residentia­l 52-diameter ceiling fans by Big Ass Fans.

“Rather than a very high rpm of a small fan to deliver a breeze, we increased the diameter of the fan — an aerodynami­c shape with a foil in order to create a large coverage area around the big open space,” Big Ass Fans Asia Pacific managing director Brian Smith told BusinessWo­rld of the ceiling fans’ features.

“In a lot of ways, our fans are intrinsica­lly green. We were looking for something that was practical, economical, and works the solution to the [common] problem,” Mr. Smith said, noting the need of providing comfort in unaircondi­tioned areas.

Despite the availabili­ty and the decrease in costs of environmen­tally sustainabl­e products, many people still have the misconcept­ion that this is a high-cost lifestyle. “It’s a misconcept­ion that consumers think it’s (sustainabl­e living) expensive. There are so many options out there. It’s just a matter of figuring out what the best applicatio­n is and what the best product is for your use,” Ms. Crespo said in a mixture of English and Filipino.

Ms. Crespo said that more pop-up stores are targeted to open in BGC, Taguig and Makati.

The pop- up store at the Power Plant mall is open until Sept. 7.

For informatio­n visit www.philgeogre­en. com. —

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