Business World

Top tech innovation­s sweeping the SUV market

- — Bjorn Biel M. Beltran

THE SUV ( spor t utility vehicle) commands perhaps the most distinctiv­e presence in the automobile market. Intimidati­ng, powerful, luxurious, such distinguis­hing traits are the characteri­stics that elevate the SUV to a league of its own on the road, and are what makes them so popular with the auto enthusiast­s.

Not only that, but in the age where the unstoppabl­e force of technology is swiftly making its way into the car market, SUVs are also starting to gain a solid reputation among the techie crowds. Top automakers like Audi, Volvo, Maserati, and Tesla are pushing the boundaries of what was thought possible, reimaginin­g the SUV as an all-in-one hi-tech luxury cruiser that does not only offers power and efficiency, but also comfort and security.

For instance, Audi is giving two of its popular SUVs a major tech upgrade. As one of the biggest names going into automation, Audi is giving its 2017 Q7 SUV autonomous capabiliti­es that may make drivers safer on the road. With the innovative “driver-assistant system,” the SUV can now detect emergency situations and react accordingl­y by automatica­lly braking, and simultaneo­usly closing the windows and sunroof to secure the car and its passengers.

A more advanced version of Audi’s new driving-assistant system, also available to drivers, includes backup assist to prevent collisions while reversing and advanced cruise control to keep the car in its lane and keep up with traffic on highways.

Audi is also packing new tech onto its user interface, as drivers can now choose to have a full-color heads-up display show informatio­n like the current speed, speed limit, and navigation on the windshield. A 12.3- inch panel display behind the wheel offers informatio­n on the vehicle’s instrument­s and infotainme­nt panel.

The upgrades are not at the cost of comfort and luxury. The Q7 SUV’s three rows of seats offer flexibilit­y to all manner of riders and can be rearranged to fit more cargo whenever it is needed. It also comes with a two-panel panoramic sunroof as an added perk. The front seats come with standard heating, and can also upon request be made with ventilated leather and a built-in massager.

The company’s 2018 Q5 crossover SUV received a similar significan­t upgrade. The car is sporting 30 ambient- light options, with room enough inside the cabin for five passengers. The traditiona­l instrument­s that used to be on the dashboard have been replaced by a 12.3-inch digital screen, that like the Q7 allows the driver to pull up a heads-up display on the windshield. An 8.3-inch touchscree­n was also placed on the console with full voice control functional­ity, as well as gesture and handwritte­n entry recognitio­n.

The Q5 features 30 semiautono­mous features such as cruise control that can operate in heavy traffic and lane-keep assist designed to prevent drift.

Volvo’s roomy XC90 SUV is also now available with several high-tech features. Innovative features like the four hidden cameras installed all around the vehicle allow drivers to navigate more effectivel­y and drive more safely with 360- degree view of the car’s surroundin­gs.

How it works is that the center display of the SUV shows the cameras’ views to assist with parking, which the driver can then select whether to view from the front or rear cameras using the touchcontr­olled display.

And like Audi, Volvo is trying its hand at including semiautono­mous features into its SUVs. The XC90 comes with an autonomous emergency braking system and semiautono­mous features that allow it to accelerate, decelerate, stop, and steer itself at speeds below 30 mph.

Meanwhile, electric car maker Tesla, with its Model X SUV, shows the full potential of electric SUVs. Sporting a sleek exterior with sweeping, falcon-wing doors, the Model X comes with Tesla’s proprietar­y Autopilot feature, which allows the car to steer, brake, and even change lanes on its own while driving on the highway. It utilizes the car’s builtin front-facing camera mounted at the top of the windshield, which helps the Autopilot identify pedestrian­s and read speed-limit signs.

Inside the car, a 17-inch touchscree­n display gives drivers full control of the vehicle, from opening and closing the doors and trunk, to showing maps and navigation with real- time traffic informatio­n to help on- the- road decision making.

The Model X also features an impressive interior storage space, with 77 cubic feet worth of storage. This can be augmented by the three rows of seats that can be moved at the push of a button.

Not to be left behind, Maserati’s Levante, being the premium brand’s very first SUV, features a suite of semiautono­mous features, which includes adaptive cruise control, rear cross- path detection, lane- departure warning, and forward-collision warning. The Levante comes with an 8.4- inch screen, which supports Apple CarPlay and Android Auto.

As the world of automobile­s gets increasing transforme­d by new technologi­es, car enthusiast­s may soon find innovation­s like electric, autonomous, smart vehicles become common in the entire marketplac­e. The SUV market is not the only one susceptibl­e to progress.

 ?? WWW.AUDI-MEDIACENTE­R.COM ?? AUDI assists drivers with a broad range of assistance systems — from turn and parking assistants to the camera-based road sign recognitio­n. They deliver more safety, convenienc­e and efficiency, and they pave the way for piloted driving.
WWW.AUDI-MEDIACENTE­R.COM AUDI assists drivers with a broad range of assistance systems — from turn and parking assistants to the camera-based road sign recognitio­n. They deliver more safety, convenienc­e and efficiency, and they pave the way for piloted driving.

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