HIMALAYA BOTANIQUE INTRODUCES FIVE FLAVORS OF HERBAL TOOTHPASTE

IN 1930, M. Manal travelled around the forests of Burma where he witnessed a local pacify elephants by feeding it the root of Rauwolfia serpentina, a glabrous perennial herb with medicinal values. Mr. Manal’s curiosity led him to examine the herb’s properties which, in turn, led to the founding of the Himalaya Drug Company in India. At present, the company provides herbal health care and personal products in over 90 countries.

Unlike regular toothpaste, Botanique is “made with 100% Organic Certified (USDA certified) ingredients and from 97% natural source[ s]” and is free from nine chemicals found in regular toothpastes — paraben, fluoride, gluten, carrageenan, and sodium lauryl sulfate (SLS), saccharin, sorbitol, sodium hydroxide, triclosan.

Himalaya Drug Co. CEO for Asia Pacific Sake Gore said at the launch of the products on June 20 at Makati that their team chose to introduce the brand to the Philippines after research showed that “Filipinos brush their teeth maximum times in a day anywhere in Asia” which indicates their value for oral hygiene. Added to that, there had yet to be an herbal brand of toothpaste to be introduced in the country.

Botanique toothpaste comes in soybased ink printed boxes and 150 gm tubes with orange caps. The toothpaste has two lines — Complete Care ( in peppermint, mint, and cinnamon flavors) and Whitening Complete Care ( in peppermint and mint flavors).

The Himalaya Botanique toothpaste lines — Complete Care (P345) and Whitening Complete Care (P355) — are available at Watsons Personal Care Store, selected Mercury Drug stores, and Lazada. —