Adidas fetes newly minted NBA MVP Harden with limited edition releases
FOLLOWING his naming as the National Basketball Association most valuable player for the 201718 season, adidas Basketball has released special editions of star guard James Harden’s shoes.
Leading the Houston Rockets to the Western Conference Finals in the just-concluded season while posting solid all- around numbers of 28.6 points, 8.5 assists, 5.2 rebounds and 2.2 steals, Mr. Harden had a record-setting time, which adidas wants to highlight in unveiling the special edition Harden MVP Collection.
Featuring the Harden Vol. 2, Harden LS 2, and Harden B/ E (Brothers Through Everything) X models, these three new stars in the Harden collection recognize his path to MVP and are available for limited release.
The MVP Collection features a blue and gold color palette inspired by the seal of the City of Compton, where James grew up, with MVP callouts to honor No. 13’s “Imma Be A Star” story.
The collection story begins with the family and friends who supported Mr. Harden through it all and are represented by the Harden B/E X. The latest iteration of Mr. Harden’s performance line sits atop full-length Bounce cushioning and is designed with black, blue, and gold details.
The lifestyle evolution of the Harden collection, Harden LS 2, is a personal favorite of Mr. James’ mother Monja, who has known his star-potential from the start.
Harden Vol. 2 is the signature model of Mr. Harden’s collection which he wore on- court throughout his MVP season. Its unique build was constructed to elevate his deceptive footwork and amplify his ability to create space.
Harden Vol. 2 (P8,000), Harden LS 2 (P9,000) and Harden B/E X (P5,500) are available in limited quantities in adidas Trinoma, adidas BGC, and Titan. —