Business World

Avon Philippine­s celebrates 40 years in business

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FOR 40 years, Avon Philippine­s has brought beauty and empowermen­t to the doorsteps of many Filipinas, and at the heart of this journey has always been the representa­tives. Today, powered by hundreds of thousands of representa­tives all over the Philippine­s, Avon continues to be the number one direct selling beauty company.

The company for women recently kicked off its celebratio­n of 40 successful years in the country with its annual Sales Leaders Congress and National Sales Convention. At a business symposium called “Avon: The Next 40,” Avon’s General Manager Razvan Diratian shared how representa­tives continue to be integral to the company’s success. “I’d like to thank you and congratula­te you that you are part of this dream and this history and also of our future,” he said.

“40 years is a milestone,” added Avon’s Executive Director of Sales Raffy Lim. “It is a lifetime of service, love and dedication to your reps and downlines, and to your business. Maraming maraming pinagdaana­n si Avon Philippine­s, but the people in this room represent the success of Avon. Without you, we are nothing,”

Award-winning journalist Kara David and prominent motivation­al speaker Francis Kong gave stirring messages of encouragem­ent, pushing representa­tives to redefine success and to make the best out of life by standing up for their own dreams and helping others do the same.

The forum was followed by a recognitio­n and fellowship night called “Avon Reigns at 40,” where the company recognized the hard work of outstandin­g sales leaders with the Executive Awards and Sales Force Awards. Adding excitement to the festivitie­s were the appearance­s of celebritie­s like Jonalyn Viray, Luis Manzano, Erik Santos, and Jericho Rosales. The Sabado Boys led by Jimmy Bondoc also jammed with Avon’s representa­tives and kept spirits high with their rousing performanc­es.

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