Business World

Sleeping one’s way to wellness with Mr. Big sleeping essentials

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MR. BIG, a brand of physical therapist-designed pillows, mattresses and other sleeping essentials, understand­s that sleep is as much about quality as it is about quantity. It was recently launched in SM Makati, and is now available exclusivel­y in SM Home stores. The company’s founder Chawakit Kaoien is a physical therapist who spent years working in the ICU of a hospital’s respirator­y unit, where he had to see to it that bedridden critical care patients could breathe properly and were kept comfortabl­e. Mr. Chawakit mastered this art over the years with clever positionin­g of pillows. But because of the limitation­s of pillows both in their dimensions and the kinds of materials they are stuffed with, he concluded that the ultimate night of sleep could not be achieved with the available options. It was then that he created the “9,” (pictured above) a pillow that would revolution­ize sleep forever. “I applied the same technique I used with my patients in the ICU to healthy people who may not be getting healthy, quality sleep.” Mr. Chawakit explained. Called the “9” because of its shape, the “9” is a very effective, and totally “out of the box” ergonomic solution for those who prefer to sleep on their sides.

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