Isuzu Truck Fest provincial leg starts in Cebu

ISUZU Philippines Corp. (IPC) said the first provincial leg of the 2018 Isuzu Truck Fest was held on July 6-8 at a shopping mall in Cebu City.

At the event, now on its 11th year, the trucks displayed came with discounts and special financing schemes which, according to IPC, “complement” the brand’s “unmatched after-sales service and parts availability.”

“Cebu has always been among the most important and strategic market areas for IPC, being the hub of commerce and transport in the Visayas region,” Hajime Koso, president of IPC, explained the company’s choice of Cebu as the venue from where to start this year’s Truck Fest provincial series.