Business World

Jenner,

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“Thank you @Forbes for this article and the recognitio­n. I’m so blessed to do what I love everyday,” she tweeted next to a photograph of the cover story.

Her success has been attributed to her fame and ability to leverage social media. She has more than 110 million followers on Instagram, 25.6 million on Twitter, and 16.4 million follow her company directly.

Forbes said the firm has only seven full-time and five part-time employees, with manufactur­ing, packaging, and sales outsourced, and “momager” Kris handling the business side in exchange for a 10% management cut.

“As ultralight start- ups go, Jenner’s operation is essentiall­y air. And because of those minuscule overhead and marketing costs, the profits are outsize and go right into Jenner’s pocket,” Forbes wrote.

Jenner is the youngest daughter of Kris and Caitlyn, formerly Olympic gold medalist Bruce. Her sister is supermodel Kendall. Her half- sisters are Kim, Kourtney, and Khloe Kardashian.

Reality TV show Keeping Up With the Kardashian­s launched when Kylie was 10 years old. Aged 17, she trademarke­d the phrase “Kylie Lip Kits... for the perfect pout.”

Forbes said she used $250,000 earned from modeling to pay a company to produce the first 15,000 lip kits, which she spent months teasing on Instagram. They sold out in less than a minute at the November 2015 launch.

That May, Jenner had admitted to having temporary lip fillers. On Sunday, she revealed on Instagram that she had ditched them. —

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