Bank of the Philippine Islands wins three Quill Awards

THE INTERNATIONAL Association of Business Communicators Philippines has conferred three awards on Bank of the Philippine Islands (BPI) during the 16th Philippine Quill Awards for its exemplary communication projects.

BPI received the Award of Excellence for its 2017 Annual Report, the Award of Merit for its “Promoting Financial Inclusion” institutional campaign, and the Award of Merit for BPI BanKo’s “Reaching Out to the Underserved Self-Employed Micro-Entrepreneurs” campaign.

The BPI 2017 Annual Report showed how BPI redefined frontiers of what is possible for Filipinos through banking, and the tailor-fit financial advice and solutions the Bank because of its deep understanding of the clients’ needs.

The institutional campaign for “Promoting Financial Inclusion” sought to make more Filipinos aware of how banks can help them with their life decisions, and how this can help promote financial inclusion in the country.

BPI BanKo’s “Reaching Out to the Underserved Self-Employed Micro-Entrepreneurs” campaign spread the word about how the bank delivers financial solutions to the underserved self-employed micro-entrepreneurs (SEMEs) through its microfinance loan products. BanKo was able to demonstrate this through stories of SEME clients whose lives were changed.

BPI Head of Corporate Affairs and Communications Owen Cammayo said BPI continues to communicate with purpose just as the company conducts its business with purpose. “BPI has always aimed for financial inclusion, for all Filipinos to have access to financial services that can help improve their lives and ultimately contribute to our economic growth. We strive to support this business goal by ensuring that we are able to communicate clearly these purpose-driven campaigns to our key stakeholders,” he said.