Ford Ranger sales rise 9% in Asia Pacific

SALES of the Ford Ranger in Asia Pacific have picked up nearly 9% in the first six months of 2018 compared to the same period last year. The rise translates to 69,103 units sold, according to Ford Philippines.

It added the model’s best first-half performance in the region is credited to “record sales in Australia, New Zealand, the Philippines, Taiwan and Thailand.”

In the Philippines, sales of the Ranger for the first half increased 19%, equivalent to 5,470 units. The result means the Ranger has secured almost 23% of its segment, Ford Philippines reported.

“The Ranger continues to define the pickup segment for customers around the country and drive our overall performance in the Philippines this year,” said Bertrand Lessard, managing director at Ford Philippines.

The company noted the model has been the best-selling vehicle in New Zealand, as well as the best-selling pickup in Taiwan and Vietnam, in the last three years.

Thailand, meanwhile, continues to sell the most Rangers than any other market globally. Deliveries in Thailand rose 36% in the first half of the year.

Ford said Australia also posted record first-half Ranger sales with 22,105 deliveries — a 2.2% growth year on year. The truck also remained as the most popular vehicle in New Zealand, with sales for the period reaching 5,160 units.

In Taiwan, Ford said Ranger sales grew 30%, with the model securing a 63% share of its segment.