Sony unveils MASTER Series of OLED TVs

SONY recently took the wraps off its new television series, the Sony BRAVIA OLED A9F. It offers unprecedented picture quality by employing multiple proprietary technologies and solutions with the next-generation Picture Processor X1 Ultimate at the fore. The processor can intelligently detect and analyze each object in the picture through Sony’s new Object-based Super Resolution for exceptional accuracy and detail.

The new A9F series arrives as the MASTER Series, a name Sony reserves exclusively for its highest picture quality TV models. Sony’s goal is to create a television capable of displaying images that convey the creators’ full intent.

The Sony BRAVIA OLED A9F provides picture quality approaching that of a professional-grade monitor in a motion picture production studio. Having developed and followed a very strict set of product evaluation criteria, Sony is confident that the flagship MASTER Series delivers the highest quality picture possible in a home setting.

For MASTER series, in conjunction with Netflix, Sony is now introducing “Netflix Calibrated Mode.” This unique feature was specially developed to mirror the same picture quality as a studio evaluation master for television would. This is to preserve the artists’ creative vision and intent.

Also, the MASTER Series is ready for CalMAN, the industry-leading display calibration software from Portrait Displays.

The flagship MASTER series A9F TV is equipped with the Pixel Contrast Booster. It is Sony’s original panel controller for OLED that maximizes the dynamic range by widening the area of color reproduction at high brightness. Pictures are enhanced with extra detail and texture.

The series also has top-of-the-line sound quality thanks to its new Acoustic Surface Audio+ technology. The improved Acoustic Surface Audio+ gets an additional actuator in the center of the screen together with an extra subwoofer channel. The additional center actuator acts just like center speakers hidden behind an acoustically transparent screen which are found in movie theaters.