Camella to introduce ‘COHO’ brand for new condominium projects

DAVAO CITY — Vista Land and Lifescapes, Inc.’s Camella brand will be introducing the Condo Homes (COHO) lifestyle concept in its three upcoming condominium projects and existing properties in Davao City.

The COHO lifestyle combines amenities such as coffee and bake shops, 24/7 convenience store, and other commercial shops within the condominium complex.

“The plan is every project there is the mall, grocery store All Day Supermarket, Bake My Day, and Coffee Project will be set up… That’s what sets us apart from other developers,” Rey C. Montoya, Mindanao operations head for Camella Condo Homes, told Business World in an interview.

Mr. Montoya said the first of these new developments would be the COHO Terraces project in Ma-a, scheduled for groundbreaking within the fourth quarter this year.

The COHO Terraces will sit on a 1.8-hectare area consisting of five buildings, each with 486 units.

Pre-selling for the project already started last year and “so far, it is very good,” he said.

Another project is the COHO Acropolis, to be built on a 1.6-hectare property in Lanang.

Mr. Montoya said the general plan is to use one hectare for the residential component, which would all be studio-type units, and 600 square meters for the shops.

Start of construction is targeted by the second quarter of 2019.

Plans for the third COHO project, to be located in the Buhangin area, will be finalized this month.

For existing projects, Mr. Montoya said they will be opening a Coffee Project shop at the Camella Northpoint along J.P. Laurel Avenue and a mall at the subdivision in Mintal.

“When we speak of launching, what we just do is usually a sellers’ launch, but we will launch it in a big way hopefully this quarter along with the three projects,” he said.

In Cagayan de Oro City (CDO), a Coffee Project has recently been opened at the Loop Towers, a two building development with units in the first building set for turnover by December.

“We launched the brand COHO last year because in the major cities Davao and CDO, there is a high demand for residential, especially… (from) the young professionals, but the problem is there is not much house and lot available, we see condominium as a future homebuying (segment),” Mr. Montoya said. —