McCann Philippines bags a Quill for Ayala Land’s Project LED

MCCANN PHILIPPINES’ collaboration with client Ayala Land for its Project Local Economic Development (LED): Authentic Stories of Ayala Land and Its Mission for Nation Building got an award of excellence at the 16th Philippine Quill Awards of the International Association of Business Communicators (IABC). The award of excellence given to Project LED is a recognition of the work initiated to highlight the company’s core value of being a nation-builder in a consumer-friendly manner, by showing Ayala Land’s socio-economic impact and capability for social good.

A total of four inspiring videos were produced for the campaign- “Humble Beginnings of Happy Skin”; “An Inspiring Success Story” that features the career journey of a real estate agent; “An Italian Kitchen with a Filipino Heart” highlighting Mama Lou’s; and lastly “A Story of Hard Work and Perseverance” that revolves around the life a construction worker of MDC.

“Project LED gave us the chance to share the stories of the remarkable people who inspire us to create developments that support their dream, generate jobs and build sustainable communities. We thank MRM/McCann for the well-executed campaign,” said Cathy Bengzon, Ayala Land Corporate Marketing Head.

“We are very thankful to have a great partner in Ayala Land, we applaud their contribution to nation building which gave us an opportunity to work on a meaningful campaign, said Manny Fernando, chief experience officer of McCann Worldgroup Philippines and Managing Director of MRM// McCann Philippines. This award from the IABC came after McCann Philippines earned two major international wins, picking up the country’s only First Prize Tower at the New York Festivals in New York and scoring the lone Gold for Asia at the Australian AWARD Awards in Sydney. Earlier this year, the agency dominated the Philippine Kidlat Awards with a strong showing that ended with it being named Kidlat Agency of the Year.

MRM//McCann is a leading customer relationship agency that helps brands foster meaningful relationship with people by leveraging the power of creativity, the beauty of data and the magic of technology.